Trending Eyeliner Looks in 2023

If GRWM videos have taught us anything, it’s that this year, the eyes are the prize. Boring liner looks are taking a back seat and allowing bold, playful styles to shine. We’ve seen siren eyes and white eyeliner take off, but the three at the top of our liners-we-love-list are the graphic, metallic, and ’90s trends.

Graphic Eyeliner

Are you a Maddie, a Cassie or a Jules? Lucky for you, we’re not going to make you choose a favorite Euphoria character. But, for the graphic eyeliner trend, we tend to favor Maddie for inspo. The best way to steal her crisp wing and floating liner look is with a long-wearing, smudge-proof liquid eyeliner like Maybelline’s Master Precise All Day Liquid Eyeliner.

Metallic Eyeliner

A special necklace or a cute pair of earrings have the power to level up a look in an instant, but jewelry doesn’t have to be the only sparkly part of your OOTD. Metallic liner is totally trending and there are plenty of colors to choose from. If you’re typically a gold or silver wearer, you can stick with your go-to, but if you’re ready to try something outside of your comfort zone, rose gold is a fun and flattering option for all. One of our favorite ways to incorporate metallic liner is as a subtle pop of color on the crease above a classic black flick. For smudge-proof, all day wear, a longwear gel pencil is the way to go like Maybelline’s Tattoo Studio Sharpenable Gel Pencil Longwear Eyeliner.

90s/Goth Liner

We’ve lost count of all the ways that clothing and makeup trends from the ’90s have made a comeback, but one that we’re really vibing with is the smokey goth liner look. There’s something so moody and cool about lining the entire eye with the same color. We like to use a longwear pencil and smudge it out with a fluffy shadow brush before it sets. And to make it feel more modern, we’ve been reaching for a warm brown instead of black like Maybelline’s Unstoppable Mechanical Eyeliner Pencil
The best part about these trends is that you don’t have to pick just one. You can have some fun with floating eyeliner by incorporating different colors and textures. We love the way a liquid black cat eye looks with a colorful pop of gel liner in the crease or on the lower lash line. No matter which trend you try, the best way to finish off any eye look is with lots of mascara– maybe even go for some colorful lashes!