MAYBE IT'S MILEY: A NEW ERA

Global icon Miley Cyrus and Maybelline invite the world to rewrite history.
Uniting Miley's fearless creativity and boundary-breaking spirit with Maybelline's legacy of self-expression through beauty.

GET THE LOOK. STRAIGHT FROM THE STUDIO.

We joined Miley at the legendary Electric Lady Studios to channel her raw, real, unapologetic energy into every look. It's bold. It's honest. It's here to make you feel as confident as you look. Explore Miley's favorite products below.

TRY IT ON

Super Stay Vinyl Ink

“I’ve been wearing the new Super Stay Vinyl Ink, it stays on through rehearsals and late-night sessions”

SKY HIGH MASCARA

“Sky High Mascara is my go-to, it gives me that wide-eyed, lifted look I love. I never skip it”

Instant Age Rewind® Eraser

“I use Instant Age Rewind under my eyes and to brighten around my nose. It’s so easy to apply and just lifts everything”

MILEY CYRUS' MAYBELLINE ANTHEM UNVEILED

Now streaming: Miley's reimagining of the iconic Maybelline jingle through her new song Maybe It’s Maybelline.
Inspired by self-confidence and fearless expression, this anthem kicks off a new era.
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MILEY CYRUS' GO-TO MAYBELLINE PRODUCTS

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THE JINGLE: REIMAGINED BY MILEY

Maybe she's born with it. Maybe it's Maybelline, the world's most recognizable beauty tagline gets reimagined by Miley Cyrus.
Get a sneak peek into the process.
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