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From the smooth, velvety glide to its supremely effortless application, cream eyeshadows are as easy to use as finger paint. And thanks to new high tech formulations, they're more versatile than ever, ranging from highly pigmented to sheer and buildable. When it comes to finishes, we've found that cream and shimmer go hand in hand REALLY WELL. Check out Maybelline's assortment of colorful, creaseless cream eyeshadows voted the Best Makeup Steal of 2020 in the Allure Best of Beauty Awards!
Again: They're just so easy to use. The creamier the formula, the easier it is to blend into skin for a diffused, seamless effect. Even the darkest, most highly pigmented formula is pliant and blendable. This takes a lot of the fear factor out of trying out new looks. Play around and experiment. Use your fingers or a brush! The best part? The latest formulations are built to last—long wearing, waterproof, smudge-proof, sweat-proof. Plus, cream formulas won't flake off and leave traces of color under your eyes like powder formulas do.
A favorite makeup artist trick is to layer cream shadows with powder shadows. The combination of dry (powder shadow) and wet (cream shadow) actually serves to create a truly long-wearing, budge-proof eye look, much in the same way that layering foundation with face powder does.
Our Color Tattoo 24HR Cream Gel Eyeshadow can give eyes a subtle hint of tint, or with a few more swipes, deepen into a rich, defined eye look. Plus, it locks in for up to 24-hours of fade, smudge and crease-proof wear. The cushiony formula is virtually goof-proof.
If you want to take fingers and brushes out of the equation, try Color Strike Cream to Powder Eyeshadow Pens. Just point and draw! The unique cream-to-powder formula glides onto the delicate eyelids gently but cleanly, thanks to its precise cushion tip so you can use it to define eyes, eyeliner-style or create full-on bold looks.