BEST LENGTHENING MASCARA

WHAT’S THE DIFFERENCE BETWEEN VOLUMIZING AND LENGTHENING MASCARA?

Long, willowy lashes are what you get from lengthening mascara. They’re a bit more natural looking than their volumizing counterparts, which give a more “mascara-y” effect and are more prone to clumping if not used right.

Whereas volumizing formulas focus on fattening each lash, lengthening formulas focus on separating and coating each one. Look at the brushes when you choose your lengthening mascara—just like blow-drying hair, the fuller the brush, the more volume you get. If you’re wanting a more natural lash look, opt for a thinner or comb-like wand.