When it comes to blush, never underestimate the power of pink. It mimics the natural flush you get on a brisk walk, and brings a glowing vibrancy to the whole face. Nothing makes you look prettier than the right rosy flush blended into the apples of cheeks.
Your perfect pink might not be the one you were expecting. There are different kinds of pinks: warm, neutral and cool. Those with darker complexions should look for peachier shades of pink, while fair complexions should stick to cool, blue-based pinks. A general rule of thumb for picking your perfect pink is to pinch your cheeks and match your blush shade to whatever natural tone the pinch triggers. Or you can try on all of our blush shades now with our Virtual Try On tool!
Shades can look shockingly bright in the compact, i.e. pressed powder blush, but go on gorgeously subtle on skin. Play around and don't be afraid to experiment with colors!
Different blush formulas will give you different effects. Gel and cream blush formats, like Cheek Heat Gel Cream Blush, are beautifully sheer and natural looking, while powder formulas like Fit Me Blush are silky and longer lasting. Both will give you the same beautiful, seamless color.
To apply, smile first. Right where your cheeks pop out is where your pink blush should go. Start light, and add more color if you want, keeping in mind that a little goes a long way!
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