Dream Urban Cover® Flawless Coverage Foundation Makeup, Spf 50
Dream Urban Cover® Flawless Coverage Foundation Makeup, Spf 50
$ 12.99
Dream Urban Cover® Flawless Coverage Foundation Makeup, Spf 50
$ 12.99
Toffee
By clicking on this button, you are about enter an augmented reality visual experience.
Dream® Urban Cover is a flawless coverage protective makeup. This lightweight foundation has broad-spectrum SPF 50 and is enriched with antioxidants to protect against pollution.
Best Sellers
Review Highlights
Average rating for this product: 4.3 out of 5 stars
Rating Distribution(474 reviews)
283 reviews with 5 star rating.
108 reviews with 4 star rating.
52 reviews with 3 star rating.
10 reviews with 2 star rating.
21 reviews with 1 star rating.
79 out of 97 (81%) of reviewers would recommend this product to a friend.
Ratings & Reviews
Average Customer Ratings
Quality of Product, 4.7 out of 5
Value of Product, 4.8 out of 5
Customer Images and Videos
Filter Reviews
Rating
Age
Gender
Skin Type:
Skin Tone:
Eye Color:
Hair Color:
Locale
1 to 8 of 474 Reviews .
1 – 8 of 474 Reviews
Most Recent
Michigan
Review 1
Votes 0
Age45 to 54
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Dark Brown
5 out of 5 stars.
Best foundation
a month ago
I miss this foundation so much. Nothing else compares. Please bring it back!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 0
Age25 to 34
5 out of 5 stars.
BRING IT BACK!!!
a month ago
I used this until I couldn’t find it in store then I bought j few on amazon and gave up once I ran out. Pleaseee bring it back!
Helpful?
Review 1
Votes 0
Age45 to 54
5 out of 5 stars.
The BEST
2 months ago
Omg! I did not know it has been discontinued!
I love this product have been using it over q2 yrs... I just left walmart ti buy it and I'm trying to find it... Stop at CVS, I KNOW they use to carry it. Please bring it back! I. Gonna have to go to Mac.. again
Helpful?
Review 1
Votes 0
Age55 to 64
5 out of 5 stars.
Best foundation in years!
3 months ago
This was the best foundation I ever used.
Mayballine should bring this product back.
Helpful?
Review 1
Votes 0
Age35 to 44
GenderFemale
Skin Tone:Medium
Eye Color:Brown
Hair Color:Black
5 out of 5 stars.
Keep the Urban Dream Alive!
5 months ago
Love the Urban Dream Cover line, please bring it back!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Pittsburgh, PA
Review 1
Vote 1
Age25 to 34
GenderFemale
Skin Tone:Medium Deep
Eye Color:Brown
Hair Color:Dark Brown
5 out of 5 stars.
Bring back 348 PLEASE !
5 months ago
Absolutely loved this product and now my shade has been discontinued. It had it all - SPF 50 protection, full coverage, antioxidants for everyday use - and I haven't found a satisfying dupe yet!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 5
Age25 to 34
5 out of 5 stars.
Bring it back!
8 months ago
I have been using this foundation for many years and I use it every single day. I cannot even count how many I’ve gone through. SPF 50 in a foundation is a big plus for me, as I have sensitivity with the sun. It doesn’t break me out like everything else has and it looks incredibly natural. It has been with me through many sunny California concerts, my first date with my now husband and every single day to work and home. I do not know how I’m going to find a replacement for something that was already perfect.
Helpful?
Review 1
Votes 3
Age45 to 54
5 out of 5 stars.
Perfect cover
9 months ago
I finally found the perfect makeup for me! and it's discontinued.😪
Helpful?
1 – 8 of 474 Reviews
Ratings & Reviews
Average Customer Ratings
Quality of Product, 4.7 out of 5
Value of Product, 4.8 out of 5
Customer Images and Videos
Filter Reviews
Rating
Age
Gender
Skin Type:
Skin Tone:
Eye Color:
Hair Color:
Locale
9 to 38 of 474 Reviews .
9 – 38 of 474 Reviews
Most Recent
England
Review 1
Votes 5
Age45 to 54
GenderFemale
Skin Tone:Light Medium
Eye Color:Blue
Hair Color:Blonde
5 out of 5 stars.
Saddened at being discontinued
11 months ago
I love this product and am deeply upset that my usual shade appears to have been discontinued. I bought this product due to the spf50 broad spectrum aspects and cannot find this anywhere else. Please bring back shade 122.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Anonymous
Levittown PA
Review 1
Vote 1
Age45 to 54
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Blonde
5 out of 5 stars.
I Finally Found The PERFECT FOUNDATION For Me!
11 months ago
IT TOOK ME 30YRS TO FIND THE PERFECT SHADE, CONSISTENCY, FOUNDATION w/EVERYTHING I WNAT IN A FOUNDATION! This is it, this product is perfection for me!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Vote 1
Age65 or over
5 out of 5 stars.
Best Maybelline Foundation
a year ago
Silky, easy to apply, full coverage with a nice finish. No allergic reaction. No eye irritation. No creasing. I wish you could get this everywhere again. I’ve tried the other formulas and they’re just not the same quality.
Helpful?
Review 1
Votes 6
Age35 to 44
5 out of 5 stars.
PLEASE BRING THIS PRODUCT BACK
a year ago
PLEASE BRING THIS PRODUCT BACK! Nothing compares - best foundation ever!
Helpful?
San Marcos Tx
Review 1
Votes 18
Age55 to 64
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Grey
5 out of 5 stars.
Not Available
a year ago
Best foundation EVER & I cannot purchase through your website, nor does it list any retailers to buy it from?!?! HELP!!!!!…..is there any foundation similar?!? Signed- In dire Need
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Anonymous
Review 1
Votes 4
Age65 or over
5 out of 5 stars.
Fave foundstion
a year ago
Using 102 Fair Porcelain. Bring this product back, please.
Helpful?
Review 1
Votes 2
Age65 or over
5 out of 5 stars.
The best foundation ever
a year ago
I stopped using my Chanel foundation when I realized how many compliments I received whenever I used Dream Urban cover.
Helpful?
MI
Review 1
Votes 5
Age45 to 54
GenderFemale
Skin Tone:Light
Eye Color:Green
Hair Color:Light Brown
5 out of 5 stars.
BRING BACK THIS FOUNDATION & THE SATIN MOUSSE!!
a year ago
Is this foundation now discontinued also??? The satin mousse foundation was your best foundation and you discontinued that one also? Whoever decided to do that should be fired! Please bring back both these foundations. Your customer's are begging you to but your not listening. 2025 seems to be all about satin finish foundations! BB creams/skin tints are over! What better time to relaunch the Maybelline Satin mousse foundation and Dream Urban cover foundation. Please 🙏 bring these back! I'm begging you like so many others.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 5
Age35 to 44
5 out of 5 stars.
Best foundation EVER!!!! Please bring it back!!!!!
a year ago
What shade is closest to Natural Beige? This is the only shade that is unavailable. Must be the most popular.. Love it!
Helpful?
Review 1
Votes 10
Age35 to 44
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Blonde
5 out of 5 stars.
Bring it back, please!!!
a year ago
SPF 50 (!!) in a lightweight foundation...why in the world would Maybelline discontinue this product?! Please listen to your customers and put this product back on the shelves.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 15
Age45 to 54
5 out of 5 stars.
Why discontinued!!?? :(:(:(
a year ago
Bring it back PLEASE!!! Natural beige 220. Is there a dupe?
Helpful?
Review 1
Votes 7
Age35 to 44
GenderFemale
Skin Tone:Medium
Eye Color:Brown
Hair Color:Dark Brown
5 out of 5 stars.
Bring it back please
a year ago
Very Good foundation, please bring this back. Perfect for everyday foundation.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 6
Age25 to 34
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Blonde
5 out of 5 stars.
Bring it back!!!!
a year ago
This is my favorite foundation. Why is it discontinued? :( :( :(
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 4
Age25 to 34
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Dark Brown
5 out of 5 stars.
PLEASE BRING IT BACK
a year ago
Hands down the best foundation you've ever created. PLEASE bring this product back or at least give me a close dupe....the spf was great
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Kalamazoo MICHIGAN
Review 1
Vote 1
Age25 to 34
GenderFemale
Skin Tone:Medium
Eye Color:Brown
Hair Color:Medium Brown
5 out of 5 stars.
Perfect
a year ago
This is my #1hoky grail foundation. It was my perfect shade perfect luminous super light finnish. Medium build ability that never clings! I can not find a shade like this anywhere. I wish I could still buy this. . .
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
London
Review 1
Votes 0
Age18 to 24
GenderFemale
Skin Tone:Light Medium
Eye Color:Green
Hair Color:Dark Brown
5 out of 5 stars.
Please bring this back!!!
a year ago
The best foundation to exist please bring this back!
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Melbourne, Australia
Review 1
Votes 0
Age35 to 44
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Blonde
5 out of 5 stars.
Best foundation! Please bring it back :)
a year ago
Goes on beautifully, looks natural, lasts well. Better than many of the expensive brands (have tried loads!)
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Tampa, FL
Review 1
Votes 0
Age45 to 54
GenderFemale
Skin Tone:Medium
Eye Color:Brown
Hair Color:Medium Brown
5 out of 5 stars.
SO SAD IT’S GONE
a year ago
WHY DID YOU DISCONTINUE?? I have melasma and was tired of layering sunscreen and foundation. Then I found Dream Urban Coverage. I used it for years. Disappointed it’s gone. I found L’Oreal Age Perfect Radiant Serum Foundation spf 50 as a substitute, but I preferred the Maybelline Dream Urban Coverage.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 2
Age18 to 24
5 out of 5 stars.
PLEASE BRING IT BACK
a year ago
i’ve been on the hunt for this to realize it’s discontinued… PLEASE im begging you bring it back i love this foundation
Helpful?
Timbo Arkansas
Review 1
Votes 0
Age65 or over
GenderFemale
Skin Tone:Medium
Eye Color:Hazel
Hair Color:Grey
5 out of 5 stars.
Expired Sunscreen
2 years ago
I love the Maybelline Dream Urban Cover. I am able to find it at Walmart on line and Amazon. My problem is the sunscreen that is in the product is always expired. I love this product but very disappointed twice now to have a expired product. Please make this more available and not with expired sunscreen.
Thanks
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
SW Florida
Review 1
Vote 1
Age55 to 64
GenderFemale
Skin Tone:Light
Eye Color:Brown
Hair Color:Medium Brown
5 out of 5 stars.
Super effective, sad it is discontinued
2 years ago
I guess I am late to the party of realizing Urban Cover is being discontinued. I am pale and live in SW Florida, so it was a God-send for me. It was more effective than sunscreens for the face that I tried. Please let me know if it is resurrected, even if in a partner brand at a different price point. Otherwise, I am just sad.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Akron, OH
Review 1
Vote 1
Age35 to 44
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Blonde
5 out of 5 stars.
Need spf back!
2 years ago
I agree with everyone else here. I'm fair skinned and burn easily. This was a huge help so I didn't get oily skin that broke out from the sunscreen itself. I could just put this on and go!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 3
Age45 to 54
5 out of 5 stars.
Bring it back
2 years ago
Please bring this back! It was the only thing that worked with SPF
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Miami Fl
Review 1
Votes 7
Age35 to 44
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Dark Brown
5 out of 5 stars.
We need SPF with coverage please!!!
2 years ago
How could you discontinue an spf 50 with coverage. This is more important and functional than any skin tint. For us with discolorations and sun sensitivity what a huge disservice. I am a diehard maybelline user and this is deeply disappointing. I'm praying they have another spf50 foundation in the works. PLEASE maybelline!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 7
Age25 to 34
5 out of 5 stars.
Please bring back!!!!
2 years ago
please bring this back, this is a perfect product in every way
Helpful?
Dallas Texas
Review 1
Votes 15
Age25 to 34
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Black
5 out of 5 stars.
Is it being discontinued???????
2 years ago
What????? This is discontinued? Nooooooooooooooo!!!!!!! Whyyyyyyyyyyy??
This is my favorite and only foundation. Love spf 50, please tell me I’m dreaming? Why?
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Reviews 2
Votes 23
Age18 to 24
5 out of 5 stars.
Best foundation known to man kind
2 years ago
PLEASE PLEASE BRING IT BACK!!!!!!! This is is the best foundation I have EVER tried. I’ve talked to so many people who have said the same thing. Was it not selling before?? I don’t understand. I promise this would go so viral on tiktok if you brought it back. It would sell out. Please please please bring this foundation back.
Helpful?
Calgary
Review 1
Votes 7
Age25 to 34
GenderFemale
Skin Tone:Light
Eye Color:Green
Hair Color:Medium Brown
5 out of 5 stars.
So disappointed this no longer exists
2 years ago
The urban cover foundation is the best foundation I have EVER tried. A nice medium coverage that does not get oily or cakey and has high SPF, and the color match was PERFECT. I have never gotten sunburned wearing it and it stay on well during the day and comes off easily when I wash my face. I am struggling to find a new foundation to replace it and quite angry that Maybelline is trying to switch people over to the new one with collagen. Always trying to follow trends instead of letting us have something that works. Bring back the affordable high spf foundation immediately please.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Fiji
Review 1
Vote 1
Age18 to 24
Skin Tone:Medium
Eye Color:Brown
Hair Color:Black
GenderFemale
5 out of 5 stars.
Flawless Finish
2 years ago
This product gives the most beautiful glow and smooth finish !! it looks so natural and so lightweight one of my my favorites and i will always repurchase 🤍
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Fresno California
Review 1
Votes 4
Age25 to 34
Skin Tone:Light
Eye Color:Brown
Hair Color:Dark Brown
GenderFemale
5 out of 5 stars.
Perfect
2 years ago
This is the best foundation ever ! Full coverage light weight natural/ dewy finish and spf and some skin care all in one. This is my go too and always looks flawless. On the downside I can’t find it anywhere now please don’t discontinue this .
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
9 – 38 of 474 Reviews
Questions
1 - 10 of 119 Questions
Q: What foundation replaced the Dream Urban? I cannot find any foundation you have that provides the same semi-matte, non drying coverage with a high SPF. Why in the world would Maybelline get rid of a great product. The Fit Me line has low SPF.
a month ago1 Answer
- A: Hello! We understand how disappointing it is when a favorite product like our Dream Urban Cover Flawless Coverage Foundation is no longer available. We have shared your honest feedback regarding this discontinuation directly with our team for future consideration, as updates are sometimes necessary to bring new technologies to our collections. While we don't have an exact replacement with that same high SPF, we invite you to explore our other complexion options, and we highly recommend checking out our Fit Me Matte + Poreless Primer with SPF 20 to protect your skin, paired with our Fit Me Matte + Poreless Liquid Foundation to help you achieve that beautiful, smooth finish you love. XOa month agoHelpful?
Q: Which of your new products would replace dream matte mousse Sandy Beige medium 1?
5 months ago1 Answer
- A: Hello! Thank you for your question about our Dream Urban Cover® Flawless Coverage Foundation. Based on our current selection of shades, we recommend checking out Natural Beige or Sun Beige for a similar match to your Sandy Beige tone! To ensure you find your perfect naturally luminous finish and level of protection, we also suggest using the Virtual Try-On tool on our website to see these shades on your skin in real-time. XO4 months agoHelpful?
Q: What is the closest shade to Dream Urban Cover 120 Classic Ivory.
a year ago1 Answer
- A: Hi Fallgirl702, thank you for reaching out about Dream Urban Cover®. We recommend using our "Virtual Beauty Studio". An easy-to-use mobile experience that helps you find the right product for your skintone and undertone. Hope this helps!a year agoHelpful?
Q: Ayuda este producto dejaron de fabricarlo? Y si es así que otro producto lo sustituyo
a year ago1 Answer
- A: Hi there! Thank you for contacting Maybelline USA website. We recommend reaching out to Maybelline in your country for the most accurate product information.a year agoHelpful?
Q: i use dream urban foundation shade warm nude. what undereye concealer will work well forme
2 years ago1 Answer
- A: Hello there! Thank you for contacting us. We are more than happy to help you find the perfect shade that suits you. Our Maybelline concealers could be the right fit for you. In addition, we would like to suggest our "Try it On" feature on the Maybelline website. This feature allows you to find your ideal shade without leaving your home. We hope that you will give it a try and find what you are looking for!2 years agoHelpful?
Q: Why was this discontinued? You guys seem very confused and saying that it’s not :( please bring this back. Everyone is asking for it. This could EASILY be a viral TikTok foundation. PLEASE please please bring it back. Never found a better foundation.
Anonymous2 years ago1 Answer
- A: Hi there! Thank you for reaching out about our Dream Urban Cover Flawless Coverage Foundation, we love hearing from you. This product has not been discontinued. We suggest using our "Find A Store" feature on our website to find a store carrying this product near you. We also would like to direct you to Amazon, which has several shades available for purchase: https://tinyurl.com/2jtr4k3s. We hope this helps, XOXO!2 years agoHelpful?
Q: What foundations does Maybelline have that offer full coverage as good as the Dream Urban Cover line but still look natural like it does?
2 years ago1 Answer
- A: Hi there! Thank you for reaching out. Based on the information you provided we suggest our Fit Me Shine-Free + Balance Powder Stick Foundation or Fit me Matte + Poreless Foundation. We hope this information helps and you find your perfect product!2 years agoHelpful?
Q: Where can I find a shade guide for all 16 colors in the dream urban cover line? I have #348 and it is too dark.
3 years ago1 Answer
- A: Hi there, Audre! Thank you for reaching out about our Dream Urban Cover Flawless Coverage Foundation. To find your perfect shade, we recommend trying our Virtual Try On feature on our website. We hope this helps! XOXO3 years agoHelpful?
Q: Has the Dream Urban Cover line been discontinued?
3 years ago1 Answer
- A: Hi there! Thank you for reaching out about our Dream Urban Cover Flawless Coverage Foundation, we love hearing from you. This product has not been discontinued. We suggest using our "Find A Store" feature on our website to find a store carrying this product near you. We also would like to direct you to Amazon, which has several shades available for purchase: https://tinyurl.com/2jtr4k3s. We hope this helps, XOXO!3 years agoHelpful?
Q: Your not answering my question why can't I fi ND the foundation I've been using for over 20 yrs age defying fresh Ivory
3 years ago2 Answers
- A: Age Defying is a Revlon product, not Maybelline. You might check with them.3 years agoHelpful?
1 - 10 of 119 Questions