Grippy Serum™ Face Primer with 2% Niacinamide for Up To 24HR Hydrating Makeup Grip
Meet GRIPPY SERUM® Face Primer, Maybelline New York’s makeup grip primer. This plumping and hydrating formula with 2% niacinamide delivers up to 24HR makeup grip while leaving skin with a fresh, plumped look, no greasy feel, no white cast, and no pilling.
Finish: Fresh, Plumped Skin Look
Key Benefit: Ultra-Blendable, Serum-to-Grip Formula
Texture & Feel: Liquid, water-based serum that transforms to grip makeup with no greasy feel
Size: 1.38 × 1.38 × 4.47 inches; 1 fl oz
Format: Bottle with Dropper Applicator
Skin Compatibility: Non-comedogenic (won't clog pores), Dermatologist-tested, Allergy-tested
Skin Types: All Skin Types, including Sensitive Skin
Formula Standard: Vegan formula (no animal-derived ingredients), Water-based
Wear Performance: Up to 24 hours of makeup grip and hydration; no white cast, does not pill
KEY FEATURES
- Ultra-blendable, serum-to-grip formula transforms after 20 seconds to grip makeup for up to 24 hours
- Formulated with 2% niacinamide to hydrate and deliver a fresh, plumped skin look
- Water-based primer leaves no greasy feel, no white cast, and does not pill
- Non-comedogenic, dermatologist-tested, and allergy-tested formula
- Vegan formula suitable for all skin types, including sensitive skin
- Shade: Clear (Translucent primer formula that works for all skin tones)
How to apply Grippy Serum Grip Primer:
1. Apply the primer serum evenly to your face using the dropper.
2. Pat into skin with fingertips.
3. Allow 20 seconds for serum-to-grip transformation.
4. Apply your makeup as usual.
Pro Tip: Finish your makeup routine with a setting spray or setting powder for extra staying power.
G2057283 - INGREDIENTS: AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE (F.I.L. Z70051981/2).
Our Promise
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Vegan
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Suitable for All Skin Types
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Allergy Tested
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Dermatologist Tested
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Suitable for Sensitive Skin
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Non-Comedogenic
24-HR MAKEUP WEAR WITH GRIP PRIMER
This ultra-blendable makeup primer transforms from a fresh serum texture to a sticky feel that grips makeup for up to 24 hours. The grip primer serum has no white cast and doesn’t pill, making it the perfect gripping primer to pair with longwear makeup.
PLUMPED SKIN LOOK WITH PRIMER SERUM
Formulated with 2-percent niacinamide, Grippy Serum delivers 24-hour hydration and gives a fresh, plumped skin look. The niacinamide primer formula is designed to deliver the hydrating and skin-loving benefits of niacinamide such as hydration, stronger skin barrier, and reduced inflammation and redness, leaving your skin softer, smoother, and ready for makeup.
GET GRIPPY OR GO PORELESS
Pick Grippy Serum Primer if you prefer a serum formula for up to 24 hours of makeup gripping and a fresh, plumped skin look. Grippy Serum works for all skin types, but this niacinamide primer is an especially good choice for dry skin in need of a plumped, hydrated look.
Pick Poreless Jelly Blur Primer if you prefer a gel formula for up to 24 hours of hydrating non-greasy, skin-like blur with pore-minimizing polymers. Poreless Jelly Blur Primer’s poreless blurring formula is especially good for oily skin.
Glides Like Serum, Grips Makeup for Up to 24-Hours
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Compare Grippy Serum
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| Product Format | Product Format | Product Format | Product Format |
| Serum | Liquid, gel | Liquid spray | - |
| Finish | Finish | Finish | Finish |
| Plumping, hydrating | Blurring | Natural Matte | Natural |
| Wear | Wear | Wear | Wear |
| 24HR | 24HR | 16HR | - |
| Key Benefit | Key Benefit | Key Benefit | Key Benefit |
| Ultra-blendable, serum-to-grip formula | Non-greasy, formulated without silicones | Lightweight Formula. Breathable Feel | Controls Shine for Flawless Skin |
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