GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer

Average rating includes incentivized reviews.
GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer
$ 12.99 
    •
    Average rating includes incentivized reviews.
    GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer
    $ 12.99 

    Meet Grippy Serum, Maybelline New York’s up to 24HR makeup grip primer. This gripping primer glides like serum and grips makeup for up to 24 hours while plumping  and hydrating.

     

    Plumping primer with niacinamide. Hydrate your skin and get a plumped skin look with Grippy Serum’s 2% niacinamide formula.

     

    Serum to sticky. Grippy Serum is a gripping primer that lasts. The easy-glide serum formula transforms to a sticky primer that grips makeup for up to 24 hours. This primer serum has no greasy feel, no white cast, and doesn’t pill.

     

    Great for all skin types. This non-comedogenic p   rimer does not clog pores and is suitable for all skin types, including sensitive skin. It’s vegan, allergy-tested, and dermatologist-tested., and won't clog pores.

     

    Size: 1.38 x 1.38 x 4.47 inches; 1 fl oz

     

    Product Form: Liquid, Sserum

     

    Color: Clear

     

    Finish: Natural, Dewy

     

    Packaging: Bottle with Dropper Applicator

     

    Special Features: Hydrating, Gripping, Up to 24 Hour Wear, Vegan, Water-Based, No Pill, No White Cast

    Grippy Serum Primer is ultra blendable with Serum-To-Grip technology: after just 20 seconds, its fresh serum texture transforms to a sticky feel that grips makeup for up to 24HRs. Discover more benefits of our hydrating grip primer:

    • Formulated with 2% niacinamide for a fresh, plumped skin look
    • Up to 24  -hour skin hydration and grip
    • Vegan formula, no animal-derived ingredients 
    • No white cast
    • No greasy feel
    • Does not pill
    • Non-comedogenic primer serum
    • Translucent primer formula that layers well with makeup and works for all skin tones
    • Suitable for all skin types, including sensitive skin

    How to apply Grippy Serum Grip Primer:

    1. Apply the primer serum evenly to your face using the dropper. 
    2. Pat into skin with fingertips. 
    3. Allow 20 seconds for serum-to-grip transformation.
    4. Apply your makeup as usual.

     

    Pro Tip: Finish your makeup routine with a setting spray or setting powder for extra staying power.

    G2057283 - INGREDIENTS: AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE (F.I.L. Z70051981/2).

    Our Promise

    • Vegan

    • Suitable for All Skin Types

    • Allergy Tested

    • Dermatologist Tested

    • Suitable for Sensitive Skin

    • Non-Comedogenic
    Maybelline Grippy Serum Primer GRIPPY SERUM US 41554097993 AV23 1064x1064

    24-HR MAKEUP WEAR WITH GRIP PRIMER

    This ultra-blendable makeup primer transforms from a fresh serum texture to a sticky feel that grips makeup for up to 24 hours. The grip primer serum has no white cast and doesn’t pill, making it the perfect gripping primer to pair with longwear makeup.
    Grippy Primer Mobile ATF Full Beauty 2 1064x1064

    PLUMPED SKIN LOOK WITH PRIMER SERUM

    Formulated with 2-percent niacinamide, Grippy Serum delivers 24-hour hydration and gives a fresh, plumped skin look. The niacinamide primer formula is designed to deliver the hydrating and skin-loving benefits of niacinamide such as hydration, stronger skin barrier, and reduced inflammation and redness, leaving your skin softer, smoother, and ready for makeup.
    Maybelline Grippy Serum Primer GRIPPY SERUM US 41554097993 AV14 1064x1064

    GET GRIPPY OR GO PORELESS

    Pick Grippy Serum Primer if you prefer a serum formula for up to 24 hours of makeup gripping and a fresh, plumped skin look. Grippy Serum works for all skin types, but this niacinamide primer is an especially good choice for dry skin in need of a plumped, hydrated look.

     

    Pick Poreless Jelly Blur Primer if you prefer a gel formula for up to 24 hours of hydrating non-greasy, skin-like blur with pore-minimizing polymers. Poreless Jelly Blur Primer’s poreless blurring formula is especially good for oily skin.

    Grippy Serum Water Based Primer Before & After

    See how Grippy Serum Primer provides makeup grip, and a fresh, plumped skin look. Grippy Serum doesn’t pill and layers well with makeup. Toggle the slider to see the before and after of applying Grippy Serum hydrating primer.
    Grippy Primer Mobile ATF Before dark 1320x742
    Grippy Primer Mobile ATF After dark 1320x742

    Glides Like Serum, Grips Makeup for Up to 24-Hours

    Meet the new Grippy Serum Primer with this video showing off how to wear and apply our newest primer serum. Just drip, glide, grip!

    Compare Grippy Serum

    GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer
    PORELESS JELLY™ UP TO 24HR HYDRATING BLUR PRIMER
    Facestudio® Lasting Fix Makeup Setting Spray, Matte Finish
    Fit Me® Loose Finishing Powder Face Makeup
    Product Format
    Serum Jelly Spray -
    Finish
    Fresh, Plumped Skin Look Instant, Skin-Like Blur Natural Matte Natural
    Wear
    24HR 24HR 16HR -
    Key Benefit
    Ultra-Blendable, Serum-to-Grip Formula Non-Greasy, Formulated Without Silicones Lightweight Formula. Breathable Feel Controls Shine for Flawless Skin

    Grippy Serum FAQs

    Grippy Serum Hydrating Grip Primer is good for all skin types, including sensitive skin. The plumping primer serum is allergy tested, dermatologist tested, and non-comedogenic, meaning it won’t clog your pores. Whether you need a hydrating primer for dry skin or a water-based primer for oily skin, Grippy Serum is a great choice. The Grippy Serum Primer is a water-based primer serum formulated without silicones. The grippy no-pill formula makes this a great choice for pairing with most foundations, but in general, water-based foundations pair best with water-based primers. Grippy Serum pairs especially well with Super Stay Lumi-Matte for extreme longwear time due to Lumi-Matte Foundation's 30-hour wear.  You can wear Grippy Serum by itself for the skincare benefits such as hydration and plumping, but the sticky texture may not be comfortable on its own. It’s important to note that after 20 seconds, Grippy Serum transforms into a sticky primer for gripping makeup. If you want to wear the primer alone, apply the primer serum like you would a skincare serum, then seal it with a setting spray or finishing powder. Maybelline New York’s Grippy Serum does not clog pores and is a non-comedogenic primer. The hydrating primer is designed to be suitable for all skin types, including sensitive skin. Grippy Serum Primer has a natural, slightly dewy finish with no white cast. The primer starts out as an easy-glide serum that imparts a fresh plumped skin look. After 20 seconds, the primer serum dries down to a sticky primer that is ready to grip makeup.  The Grippy Serum Hydrating Grip Primer starts out as a smooth serum during application, but it transforms into a sticky primer after 20 seconds using our Serum-to-Grip Technology. While you apply, the primer serum will glide on smoothly, but it will transform into a gripping primer perfect for gripping makeup and providing long-lasting hold. Once you apply your makeup, your face should no longer feel sticky.

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