Grippy Serum™ Face Primer with 2% Niacinamide for Up To 24HR Hydrating Makeup Grip

Average rating includes incentivized reviews.
Grippy Serum™ Face Primer with 2% Niacinamide for Up To 24HR Hydrating Makeup Grip
2% niacinamide makeup grip with no pilling
$ 12.99 
Average rating includes incentivized reviews.
Grippy Serum™ Face Primer with 2% Niacinamide for Up To 24HR Hydrating Makeup Grip
2% niacinamide makeup grip with no pilling
$ 12.99 

    Meet GRIPPY SERUM® Face Primer, Maybelline New York’s makeup grip primer. This plumping and hydrating formula with 2% niacinamide delivers up to 24HR makeup grip while leaving skin with a fresh, plumped look, no greasy feel, no white cast, and no pilling.


    Finish: Fresh, Plumped Skin Look


    Key Benefit: Ultra-Blendable, Serum-to-Grip Formula


    Texture & Feel: Liquid, water-based serum that transforms to grip makeup with no greasy feel


    Size: 1.38 × 1.38 × 4.47 inches; 1 fl oz


    Format: Bottle with Dropper Applicator


    Skin Compatibility: Non-comedogenic (won't clog pores), Dermatologist-tested, Allergy-tested


    Skin Types: All Skin Types, including Sensitive Skin


    Formula Standard: Vegan formula (no animal-derived ingredients), Water-based


    Wear Performance: Up to 24 hours of makeup grip and hydration; no white cast, does not pill

    Our Promise

    • Vegan

    • Suitable for All Skin Types

    • Allergy Tested

    • Dermatologist Tested

    • Suitable for Sensitive Skin

    • Non-Comedogenic

    Maybelline Grippy Serum Primer GRIPPY SERUM US 41554097993 AV23 1064x1064

    24-HR MAKEUP WEAR WITH GRIP PRIMER

    This ultra-blendable makeup primer transforms from a fresh serum texture to a sticky feel that grips makeup for up to 24 hours. The grip primer serum has no white cast and doesn’t pill, making it the perfect gripping primer to pair with longwear makeup.
    Grippy Primer Mobile ATF Full Beauty 2 1064x1064

    PLUMPED SKIN LOOK WITH PRIMER SERUM

    Formulated with 2-percent niacinamide, Grippy Serum delivers 24-hour hydration and gives a fresh, plumped skin look. The niacinamide primer formula is designed to deliver the hydrating and skin-loving benefits of niacinamide such as hydration, stronger skin barrier, and reduced inflammation and redness, leaving your skin softer, smoother, and ready for makeup.
    Maybelline Grippy Serum Primer GRIPPY SERUM US 41554097993 AV14 1064x1064

    GET GRIPPY OR GO PORELESS

    Pick Grippy Serum Primer if you prefer a serum formula for up to 24 hours of makeup gripping and a fresh, plumped skin look. Grippy Serum works for all skin types, but this niacinamide primer is an especially good choice for dry skin in need of a plumped, hydrated look.

     

    Pick Poreless Jelly Blur Primer if you prefer a gel formula for up to 24 hours of hydrating non-greasy, skin-like blur with pore-minimizing polymers. Poreless Jelly Blur Primer’s poreless blurring formula is especially good for oily skin.

    Grippy Serum Water Based Primer Before & After

    See how Grippy Serum Primer provides makeup grip, and a fresh, plumped skin look. Grippy Serum doesn’t pill and layers well with makeup. Toggle the slider to see the before and after of applying Grippy Serum hydrating primer.
    Grippy Primer Mobile ATF Before dark 1320x742
    Grippy Primer Mobile ATF After dark 1320x742

    Glides Like Serum, Grips Makeup for Up to 24-Hours

    Meet the new Grippy Serum Primer with this video showing off how to wear and apply our newest primer serum. Just drip, glide, grip!
    pdp videopromoted copy mny makf grippyserumprimer 1320x740 (2)

    Compare Grippy Serum

    Grippy Serum™ Face Primer with 2% Niacinamide for Up To 24HR Hydrating Makeup Grip
    4.6 out of 5 stars. 502 reviews
    Fit Me® Loose Finishing Powder
    4.3 out of 5 stars. 968 reviews
    Product Format
    Serum Liquid, gel Liquid spray -
    Finish
    Plumping, hydrating Blurring Natural Matte Natural
    Wear
    24HR 24HR 16HR -
    Key Benefit
    Ultra-blendable, serum-to-grip formula Non-greasy, formulated without silicones Lightweight Formula. Breathable Feel Controls Shine for Flawless Skin

    Grippy Serum FAQs

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    Ratings & Reviews

    Rating Snapshot

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    359 reviews with 5 stars.
    118 reviews with 4 stars.
    19 reviews with 3 stars.
    2 reviews with 2 stars.
    4 reviews with 1 star.

    Overall Rating

    4.6

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    Average Customer Ratings

    Filter Reviews

    1 to 8 of 502 Reviews .
    1 – 8 of 502 Reviews
    Benham, Ky
    Review 1
    Votes 0
    Age45 to 54
    GenderFemale
    Skin Tone:Light Medium
    Eye Color:Blue
    Hair Color:Light Brown

    I love it!

    4 months ago
    I fell in love with grippy! It goes on great and blend with my fit me concealer or my instant age rewind multiuse concealer. Actually if I just use grippy, and the age rewind eraser and my fit me matte+poreless powders, I don’t have to use anything else besides my tattoo eyeliner and my waterproof sky high cosmic black, or the waterproof falsies lash lift. I like to mix a few things sometimes because in my case they work better for me. But that’s all I use is Maybelline, and my eyeshadow also, I mix colors sometimes with that too. I hope that’s not to weird. But I just love your alls cosmetics!

    Yes, I recommend this product.

    Helpful?
    New York
    Review 1
    Votes 0
    Age25 to 34
    GenderFemale
    Skin Tone:Light
    Eye Color:Hazel
    Hair Color:Dark Brown

    THE BEST STUFF ON THE MARKET

    7 months ago
    This is absolutely THE BEST gripping primer. I cannot recommend it enough. Literally the only gripping primer that doesn’t break me out and does not separate your makeup

    Yes, I recommend this product.

    Helpful?
    Connecticut
    Review 1
    Votes 4
    Age55 to 64
    GenderFemale
    Skin Tone:Light Medium
    Eye Color:Blue
    Hair Color:Light Brown

    I never give reviews but here we are. LOL

    11 months ago
    I actually saw this on an Isabel Clancey post. (They're pretty funny...yet informative) I thought I'd give it a try because I was tired of makeup stains. THIS STUFF WORKS GREAT!!!! It holds your foundation perfectly. Today I was in a hurry and forgot to powder & set the foundation and there was zero makeup on my BLACK turtleneck. One tip.... It dries quick when applying it so I have a spray bottle and lightly mist my skin prior to application.

    Yes, I recommend this product.

    Helpful?
    Review 1
    Votes 0
    Age35 to 44
    GenderFemale
    Skin Tone:Medium Deep
    Eye Color:Brown
    Hair Color:Dark Brown

    A lady in her 40s being a serum junkie

    a year ago
    I liked the bottle and the fact that it's a serum when I got home I washed my face and applied it went on smooth but it dries quickly also I don't wear makeup but it grips your moisturizer really well and has a plump juicy appearance on skin love it one day I'll try with makeup 💄

    Yes, I recommend this product.

    Helpful?
    Fredericksburg, Virginia
    Review 1
    Votes 5
    Age45 to 54
    GenderFemale
    Skin Tone:Light Medium
    Eye Color:Blue
    Hair Color:Dark Brown

    Favorite go to primer for even oily skin!

    a year ago
    I LOVE this product! I've tried many different brands of primers! And this is my favorite! I have shiny skin but this controls that and leaves my skin soft and not shiny at all! Wonderful product!
    • Review photo 1.
    Helpful?
    South Dakota
    Review 1
    Votes 17
    Age25 to 34
    GenderFemale
    Skin Tone:Light Medium
    Eye Color:Blue
    Hair Color:Red/Auburn

    Should be Jeffree Star approved. Best primer ever!

    a year ago
    My skin is soo sensitive. I have an allergy too aloe as well. I have tried so many primers over the years and no matter what my makeup would come off or would be patchy and dry looking and I have oily-dry skin. But this primer makes my makeup look so fresh and dewy AND does definitely have 24 hour wear as I have went to bed with my makeup on and have woken up with a full face of makeup still. Even my mascara and eyeliner. Causes no breakouts either and easy removal. 10/10 primer

    Yes, I recommend this product.

    Helpful?
    Review 1
    Votes 0
    Age25 to 34

    Nooooooo

    a year ago
    I bought this after i saw the good reviews but it' s horrooooor.... It's very sticky and when I put on foundation it clumps like slime.... I regret buying it.
    Helpful?
    Review 1
    Votes 0

    Great primer

    a year ago
    Great primer! Does not leave a sticky feel but also helps your foundation to last all day. You also do not get a greasy or cakey look with your foundation on top. I have had other primers make your foundation look greasy or cakey. I would recommend it.
    Helpful?
    1 – 8 of 502 Reviews

    Ratings & Reviews

    Rating Snapshot

    Select a row below to filter reviews.
    359 reviews with 5 stars.
    118 reviews with 4 stars.
    19 reviews with 3 stars.
    2 reviews with 2 stars.
    4 reviews with 1 star.

    Overall Rating

    4.6

    Review this Product

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    Average Customer Ratings

    Filter Reviews

    9 to 38 of 502 Reviews .
    9 – 38 of 502 Reviews
    Review 1
    Votes 0

    Works and easy to apply

    a year ago
    The MAYBELLINE Grippy Serum worked great for me. The texture is easy to apply to the skin and the dropper is perfect to pick up the product and drop on my fingertips. I feel like it helped my make up stay on and look good all day. I didn’t noticed a scent and I like that.
    • Review photo 1.
    Helpful?
    Review 1
    Votes 0

    Perfect Primer

    a year ago
    I am not the best at taking photos, but I did want to show the finish of this primer prior to putting makeup on. The best part of this primer is that it is not sticky or tacky and it glides on like a serum. I once got too much and it still did not create a sticky or rough surface. It keeps my makeup in place all day but my face looks like I’ve done immaculate skincare. Even with a dog that loves to lick my face at every opportunity and nearly 40 year old wrinkly and damaged skin this primer helped me achieve a flawless look for my busy and active life. Lastly, the packaging is beautiful and sturdy and the pipette is strong and useful. It looks beautiful lined up with my other products, but also when left out on the counter. I absolutely recommend Maybelline Grippy Serum Primer and it is now a staple in my routine.
    • Review photo 1.
    • Review photo 2.
    • Review photo 3.
    Helpful?
    Reviews 2
    Votes 0

    Sticky face

    a year ago
    Sticky does not even start to describe this primer. It holds onto foundation perfectly! The coverage is amazing!! I love the dropper for easy application
    • Review photo 1.
    • Review photo 2.
    Helpful?
    Reviews 4
    Votes 0

    Great for my skin

    a year ago
    Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide is a standout product for those looking for a smooth, long-lasting makeup base. The serum-like texture feels lightweight on the skin and provides a sticky, grippy finish that helps foundation adhere better and last longer throughout the day. Infused with niacinamide, it also offers skincare benefits by soothing and brightening the skin. The primer works well for all skin types, particularly those with oily or combination skin, and provides a smooth, matte finish without feeling heavy. Overall, it's a great option for creating a flawless makeup application while also nourishing the skin.
    • Review photo 1.
    Helpful?
    Review 1
    Votes 0

    Immediately yes 😍

    a year ago
    As someone with textured skin and runs around all day for work I am really picky about what primer I use. To say I love this one is an understatement! It made my base so much smoother and my face soft and prepped for foundation. I spent a vacation at Disney and took this with me and my makeup literally lasted me over 14 hours and like I had freshly applied. My new go to!
    • Review photo 1.
    Helpful?
    9 – 38 of 502 Reviews

    Questions

    1 - 9 of 9 Questions

    Q: Is the primer silicon based or water based ?

    a year ago
    1 Answer
    • A: I’ve been wondering the same thing
      a year ago
      Helpful?

    Q: Does this primer work for very oily skin ?

    a year ago
    2 Answers
    • A: Yes it works very well with oily skin. Doesn't make you look more oily or feel more oily. Balances out perfectly to give you that perfect fresh look.
      a year ago
      Helpful?

    Q: Does this grip serum work well after applying skincare moisturizers?

    a year ago
    1 Answer
    • A: Hi there! Thank you for reaching out about our Facestudio Face Makeup Maybelline New York Grippy Serum Primer. Yes, absolutely! Just be sure to let your moisturizer fully absorb into your skin before applying the grip serum. This will help ensure the serum can effectively create a smooth, even base for your makeup.
      a year ago
      Helpful?

    Q: Can this be used as an eye makeup primer?

    a year ago
    1 Answer
    • A: Hey! While our Grippy Serum Primer is for the face, if you're looking for an eye primer, check out our Color Tattoo 24HR Eye Stix. It's a shadow, liner, and primer all in one, with 24-hour wear and 16 shades: https://tinyurl.com/28e993yj
      a year ago
      Helpful?

    Q: Can you use with the super stay skin tint?

    a year ago
    2 Answers
    • A: They work beautiful together
      a year ago
      Helpful?

    Q: Is grippy primmer the best for mature skin ? I am 65. I'm blessed with not having a lot of fine wrinkles but I do have deep lines below cheeks and sagging on lower face and neck

    a year ago
    2 Answers
    • A: I would recommend or we can find something else that would work for you.
      a year ago
      Helpful?

    Q: Do I put this on before or after my sunscreen?

    a year ago
    0 Answers

      Q: What percentage of phenoxyethanol is used in this? And is this the same amount used in other products?

      a year ago
      0 Answers

        Q: • Is the maybelline grippy serum acne safe? • Is it meant for oily skin? • Is the maybelline grippy serum a Matt finish primer?

        a year ago
        0 Answers