GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer
Meet Grippy Serum, Maybelline New York’s up to 24HR makeup grip primer. This gripping primer glides like serum and grips makeup for up to 24 hours while plumping and hydrating.
Plumping primer with niacinamide. Hydrate your skin and get a plumped skin look with Grippy Serum’s 2% niacinamide formula.
Serum to sticky. Grippy Serum is a gripping primer that lasts. The easy-glide serum formula transforms to a sticky primer that grips makeup for up to 24 hours. This primer serum has no greasy feel, no white cast, and doesn’t pill.
Great for all skin types. This non-comedogenic p rimer does not clog pores and is suitable for all skin types, including sensitive skin. It’s vegan, allergy-tested, and dermatologist-tested., and won't clog pores.
Size: 1.38 x 1.38 x 4.47 inches; 1 fl oz
Product Form: Liquid, Sserum
Color: Clear
Finish: Natural, Dewy
Packaging: Bottle with Dropper Applicator
Special Features: Hydrating, Gripping, Up to 24 Hour Wear, Vegan, Water-Based, No Pill, No White Cast
Grippy Serum Primer is ultra blendable with Serum-To-Grip technology: after just 20 seconds, its fresh serum texture transforms to a sticky feel that grips makeup for up to 24HRs. Discover more benefits of our hydrating grip primer:
- Formulated with 2% niacinamide for a fresh, plumped skin look
- Up to 24 -hour skin hydration and grip
- Vegan formula, no animal-derived ingredients
- No white cast
- No greasy feel
- Does not pill
- Non-comedogenic primer serum
- Translucent primer formula that layers well with makeup and works for all skin tones
- Suitable for all skin types, including sensitive skin
How to apply Grippy Serum Grip Primer:
1. Apply the primer serum evenly to your face using the dropper.
2. Pat into skin with fingertips.
3. Allow 20 seconds for serum-to-grip transformation.
4. Apply your makeup as usual.
Pro Tip: Finish your makeup routine with a setting spray or setting powder for extra staying power.
G2057283 - INGREDIENTS: AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE (F.I.L. Z70051981/2).
Our Promise
Vegan
Suitable for All Skin Types
Allergy Tested
Dermatologist Tested
Suitable for Sensitive Skin
Non-Comedogenic

24-HR MAKEUP WEAR WITH GRIP PRIMER
This ultra-blendable makeup primer transforms from a fresh serum texture to a sticky feel that grips makeup for up to 24 hours. The grip primer serum has no white cast and doesn’t pill, making it the perfect gripping primer to pair with longwear makeup.
PLUMPED SKIN LOOK WITH PRIMER SERUM
Formulated with 2-percent niacinamide, Grippy Serum delivers 24-hour hydration and gives a fresh, plumped skin look. The niacinamide primer formula is designed to deliver the hydrating and skin-loving benefits of niacinamide such as hydration, stronger skin barrier, and reduced inflammation and redness, leaving your skin softer, smoother, and ready for makeup.
GET GRIPPY OR GO PORELESS
Pick Grippy Serum Primer if you prefer a serum formula for up to 24 hours of makeup gripping and a fresh, plumped skin look. Grippy Serum works for all skin types, but this niacinamide primer is an especially good choice for dry skin in need of a plumped, hydrated look.
Pick Poreless Jelly Blur Primer if you prefer a gel formula for up to 24 hours of hydrating non-greasy, skin-like blur with pore-minimizing polymers. Poreless Jelly Blur Primer’s poreless blurring formula is especially good for oily skin.
Grippy Serum Water Based Primer Before & After


Glides Like Serum, Grips Makeup for Up to 24-Hours
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Compare Grippy Serum
![]() 4.6 out of 5 stars. 502 reviews | |||
|---|---|---|---|
| Product Format | Product Format | Product Format | Product Format |
| Serum | Jelly | Spray | - |
| Finish | Finish | Finish | Finish |
| Fresh, Plumped Skin Look | Instant, Skin-Like Blur | Natural Matte | Natural |
| Wear | Wear | Wear | Wear |
| 24HR | 24HR | 16HR | - |
| Key Benefit | Key Benefit | Key Benefit | Key Benefit |
| Ultra-Blendable, Serum-to-Grip Formula | Non-Greasy, Formulated Without Silicones | Lightweight Formula. Breathable Feel | Controls Shine for Flawless Skin |
Grippy Serum FAQs
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Review Highlights
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Ratings & Reviews
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- satisfaction
- oily skin
- smooth
- purchase
- wearing
- easy to clean
- feminine
- longevity
THE BEST STUFF ON THE MARKET
Yes, I recommend this product.
I loooooooove everything Maybelline
Yes, I recommend this product.
I never give reviews but here we are. LOL
Yes, I recommend this product.
A lady in her 40s being a serum junkie
Yes, I recommend this product.
Favorite go to primer for even oily skin!
Should be Jeffree Star approved. Best primer ever!
Yes, I recommend this product.
Nooooooo
Great primer

Originally posted on influenster.com
Ratings & Reviews
Rating Snapshot
5 starsstars
4 starsstars
3 starsstars
2 starsstars
1 starstars
Overall Rating
Review this Product
Average Customer Ratings
Customer Images and Videos
Filter Reviews
- satisfaction
- oily skin
- smooth
- purchase
- wearing
- easy to clean
- feminine
- longevity
It goes on smooth but becomes sticky

Originally posted on influenster.com
Works great!

Originally posted on influenster.com
Good product

Originally posted on influenster.com
Nice face primer serum

Originally posted on influenster.com
Gorilla grip primer for sure!

Originally posted on influenster.com
Great drugstore primer

Originally posted on influenster.com
That glow though!

Originally posted on influenster.com
24 grippy
Great great great!!

Originally posted on influenster.com
Keeps makeup in place!

Originally posted on influenster.com
Great primer

Originally posted on influenster.com
#1 fave!
Amazing

Originally posted on influenster.com
Big fan!

Originally posted on influenster.com
Gets the job done

Originally posted on influenster.com
Love it!

Originally posted on influenster.com
Works as it should

Originally posted on influenster.com
Tacky feeling

Originally posted on influenster.com
Great for combination skin

Originally posted on influenster.com
Soo light and thin

Originally posted on influenster.com
Sticky, but shiny

Originally posted on influenster.com
Wonderful Primer

Originally posted on influenster.com
WORTH IT!

Originally posted on influenster.com
Didn't work for me

Originally posted on influenster.com
Smooth, Long-Lasting Hold

Originally posted on influenster.com
Works and easy to apply

Originally posted on influenster.com
Perfect Primer

Originally posted on influenster.com
Sticky face

Originally posted on influenster.com
Great for my skin

Originally posted on influenster.com
Immediately yes 😍

Originally posted on influenster.com
Questions
Q: Is the primer silicon based or water based ?
11 months ago- A: I’ve been wondering the same thing6 months agoHelpful?
Q: Does this primer work for very oily skin ?
a year ago- A: Yes it works very well with oily skin. Doesn't make you look more oily or feel more oily. Balances out perfectly to give you that perfect fresh look.9 months agoHelpful?
Q: Does this grip serum work well after applying skincare moisturizers?
a year ago- A: Hi there! Thank you for reaching out about our Facestudio Face Makeup Maybelline New York Grippy Serum Primer. Yes, absolutely! Just be sure to let your moisturizer fully absorb into your skin before applying the grip serum. This will help ensure the serum can effectively create a smooth, even base for your makeup.a year agoHelpful?
Q: Can this be used as an eye makeup primer?
a year ago- A: Hey! While our Grippy Serum Primer is for the face, if you're looking for an eye primer, check out our Color Tattoo 24HR Eye Stix. It's a shadow, liner, and primer all in one, with 24-hour wear and 16 shades: https://tinyurl.com/28e993yja year agoHelpful?
Q: Can you use with the super stay skin tint?
a year ago- A: They work beautiful togethera year agoHelpful?
Q: Is grippy primmer the best for mature skin ? I am 65. I'm blessed with not having a lot of fine wrinkles but I do have deep lines below cheeks and sagging on lower face and neck
a year ago- A: I would recommend or we can find something else that would work for you.a year agoHelpful?













