GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer

Average rating includes incentivized reviews.
GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer
$ 12.99 
Average rating includes incentivized reviews.
GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer
$ 12.99 

    Meet Grippy Serum, Maybelline New York’s up to 24HR makeup grip primer. This gripping primer glides like serum and grips makeup for up to 24 hours while plumping  and hydrating.

     

    Plumping primer with niacinamide. Hydrate your skin and get a plumped skin look with Grippy Serum’s 2% niacinamide formula.

     

    Serum to sticky. Grippy Serum is a gripping primer that lasts. The easy-glide serum formula transforms to a sticky primer that grips makeup for up to 24 hours. This primer serum has no greasy feel, no white cast, and doesn’t pill.

     

    Great for all skin types. This non-comedogenic p   rimer does not clog pores and is suitable for all skin types, including sensitive skin. It’s vegan, allergy-tested, and dermatologist-tested., and won't clog pores.

     

    Size: 1.38 x 1.38 x 4.47 inches; 1 fl oz

     

    Product Form: Liquid, Sserum

     

    Color: Clear

     

    Finish: Natural, Dewy

     

    Packaging: Bottle with Dropper Applicator

     

    Special Features: Hydrating, Gripping, Up to 24 Hour Wear, Vegan, Water-Based, No Pill, No White Cast

    Our Promise

    • Vegan

    • Suitable for All Skin Types

    • Allergy Tested

    • Dermatologist Tested

    • Suitable for Sensitive Skin

    • Non-Comedogenic

    Maybelline Grippy Serum Primer GRIPPY SERUM US 41554097993 AV23 1064x1064

    24-HR MAKEUP WEAR WITH GRIP PRIMER

    This ultra-blendable makeup primer transforms from a fresh serum texture to a sticky feel that grips makeup for up to 24 hours. The grip primer serum has no white cast and doesn’t pill, making it the perfect gripping primer to pair with longwear makeup.
    Grippy Primer Mobile ATF Full Beauty 2 1064x1064

    PLUMPED SKIN LOOK WITH PRIMER SERUM

    Formulated with 2-percent niacinamide, Grippy Serum delivers 24-hour hydration and gives a fresh, plumped skin look. The niacinamide primer formula is designed to deliver the hydrating and skin-loving benefits of niacinamide such as hydration, stronger skin barrier, and reduced inflammation and redness, leaving your skin softer, smoother, and ready for makeup.
    Maybelline Grippy Serum Primer GRIPPY SERUM US 41554097993 AV14 1064x1064

    GET GRIPPY OR GO PORELESS

    Pick Grippy Serum Primer if you prefer a serum formula for up to 24 hours of makeup gripping and a fresh, plumped skin look. Grippy Serum works for all skin types, but this niacinamide primer is an especially good choice for dry skin in need of a plumped, hydrated look.

     

    Pick Poreless Jelly Blur Primer if you prefer a gel formula for up to 24 hours of hydrating non-greasy, skin-like blur with pore-minimizing polymers. Poreless Jelly Blur Primer’s poreless blurring formula is especially good for oily skin.

    Grippy Serum Water Based Primer Before & After

    See how Grippy Serum Primer provides makeup grip, and a fresh, plumped skin look. Grippy Serum doesn’t pill and layers well with makeup. Toggle the slider to see the before and after of applying Grippy Serum hydrating primer.
    Grippy Primer Mobile ATF Before dark 1320x742
    Grippy Primer Mobile ATF After dark 1320x742

    Glides Like Serum, Grips Makeup for Up to 24-Hours

    Meet the new Grippy Serum Primer with this video showing off how to wear and apply our newest primer serum. Just drip, glide, grip!
    pdp videopromoted copy mny makf grippyserumprimer 1320x740 (2)

    Compare Grippy Serum

    GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer
    4.6 out of 5 stars. 502 reviews
    PORELESS JELLY™ UP TO 24HR HYDRATING BLUR PRIMER
    4.5 out of 5 stars. 487 reviews
    Fit Me® Loose Finishing Powder Face Makeup
    4.3 out of 5 stars. 966 reviews
    Product Format
    Serum Jelly Spray -
    Finish
    Fresh, Plumped Skin Look Instant, Skin-Like Blur Natural Matte Natural
    Wear
    24HR 24HR 16HR -
    Key Benefit
    Ultra-Blendable, Serum-to-Grip Formula Non-Greasy, Formulated Without Silicones Lightweight Formula. Breathable Feel Controls Shine for Flawless Skin

    Grippy Serum FAQs

    Best Sellers

    Review Highlights

    Average rating for this product: 4.6 out of 5 stars
    Rating Distribution(503 reviews)
    360 reviews with 5 star rating.
    118 reviews with 4 star rating.
    19 reviews with 3 star rating.
    2 reviews with 2 star rating.
    4 reviews with 1 star rating.
    7 out of 8 (88%) of reviewers would recommend this product to a friend.

    Cons

    Suitable Cons could not be generated at this time.

    Ratings & Reviews

    Rating Snapshot

    Select a row below to filter reviews.
    359 reviews with 5 stars.
    118 reviews with 4 stars.
    19 reviews with 3 stars.
    2 reviews with 2 stars.
    4 reviews with 1 star.

    Overall Rating

    4.6

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    Average Customer Ratings

    Filter Reviews

    • satisfaction
    • oily skin
    • smooth
    • purchase
    • wearing
    • easy to clean
    • feminine
    • longevity
    1 to 8 of 502 Reviews .
    1 – 8 of 502 Reviews
    New York
    Review 1
    Votes 0
    Age25 to 34
    GenderFemale
    Skin Tone:Light
    Eye Color:Hazel
    Hair Color:Dark Brown

    THE BEST STUFF ON THE MARKET

    a month ago
    This is absolutely THE BEST gripping primer. I cannot recommend it enough. Literally the only gripping primer that doesn’t break me out and does not separate your makeup

    Yes, I recommend this product.

    Helpful?
    Sparta TN
    Review 1
    Votes 3
    Age35 to 44
    GenderFemale
    Skin Tone:Light
    Eye Color:Hazel
    Hair Color:Medium Brown

    I loooooooove everything Maybelline

    5 months ago
    I've been using Maybelline products forever and they just keep getting better and better!

    Yes, I recommend this product.

    • Feeling myself
    • Taking a sneaky pic of my sleeping beauty
    Helpful?
    Connecticut
    Review 1
    Votes 4
    Age55 to 64
    GenderFemale
    Skin Tone:Light Medium
    Eye Color:Blue
    Hair Color:Light Brown

    I never give reviews but here we are. LOL

    6 months ago
    I actually saw this on an Isabel Clancey post. (They're pretty funny...yet informative) I thought I'd give it a try because I was tired of makeup stains. THIS STUFF WORKS GREAT!!!! It holds your foundation perfectly. Today I was in a hurry and forgot to powder & set the foundation and there was zero makeup on my BLACK turtleneck. One tip.... It dries quick when applying it so I have a spray bottle and lightly mist my skin prior to application.

    Yes, I recommend this product.

    Helpful?
    Review 1
    Votes 0
    Age35 to 44
    GenderFemale
    Skin Tone:Medium Deep
    Eye Color:Brown
    Hair Color:Dark Brown

    A lady in her 40s being a serum junkie

    6 months ago
    I liked the bottle and the fact that it's a serum when I got home I washed my face and applied it went on smooth but it dries quickly also I don't wear makeup but it grips your moisturizer really well and has a plump juicy appearance on skin love it one day I'll try with makeup 💄

    Yes, I recommend this product.

    Helpful?
    Fredericksburg, Virginia
    Review 1
    Votes 5
    Age45 to 54
    GenderFemale
    Skin Tone:Light Medium
    Eye Color:Blue
    Hair Color:Dark Brown

    Favorite go to primer for even oily skin!

    6 months ago
    I LOVE this product! I've tried many different brands of primers! And this is my favorite! I have shiny skin but this controls that and leaves my skin soft and not shiny at all! Wonderful product!
    • Review photo 1.
    Helpful?
    South Dakota
    Review 1
    Votes 17
    Age25 to 34
    GenderFemale
    Skin Tone:Light Medium
    Eye Color:Blue
    Hair Color:Red/Auburn

    Should be Jeffree Star approved. Best primer ever!

    9 months ago
    My skin is soo sensitive. I have an allergy too aloe as well. I have tried so many primers over the years and no matter what my makeup would come off or would be patchy and dry looking and I have oily-dry skin. But this primer makes my makeup look so fresh and dewy AND does definitely have 24 hour wear as I have went to bed with my makeup on and have woken up with a full face of makeup still. Even my mascara and eyeliner. Causes no breakouts either and easy removal. 10/10 primer

    Yes, I recommend this product.

    Helpful?
    Review 1
    Votes 0
    Age25 to 34

    Nooooooo

    10 months ago
    I bought this after i saw the good reviews but it' s horrooooor.... It's very sticky and when I put on foundation it clumps like slime.... I regret buying it.
    Helpful?
    Review 1
    Votes 0

    Great primer

    a year ago
    Great primer! Does not leave a sticky feel but also helps your foundation to last all day. You also do not get a greasy or cakey look with your foundation on top. I have had other primers make your foundation look greasy or cakey. I would recommend it.

    Originally posted on influenster.com

    1 – 8 of 502 Reviews

    Ratings & Reviews

    Rating Snapshot

    Select a row below to filter reviews.
    359 reviews with 5 stars.
    118 reviews with 4 stars.
    19 reviews with 3 stars.
    2 reviews with 2 stars.
    4 reviews with 1 star.

    Overall Rating

    4.6

    Review this Product

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    Average Customer Ratings

    Filter Reviews

    • satisfaction
    • oily skin
    • smooth
    • purchase
    • wearing
    • easy to clean
    • feminine
    • longevity
    9 to 38 of 502 Reviews .
    9 – 38 of 502 Reviews
    Review 1
    Votes 0

    It goes on smooth but becomes sticky

    a year ago
    The primer went on my smooth skin. Unfortunately, as I put on my foundation it started feeling sticky. My foundation didn’t stay on smooth, it looked flaky. The package is very nice, love the pick and the serum applicator.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Works great!

    a year ago
    I absolutely love this stuff! Amazing smell, lightweight, and does exactly what it says, grips your foundation! Really helps with coverage and longevity!
    • Review photo 1.

    Originally posted on influenster.com

    Reviews 3
    Votes 0

    Good product

    a year ago
    It’s lightweight, goes on smooth and then gets sticky to allow my foundation to apply easily. Packaging is very pretty and it has a faint pleasant scent.
    • Review photo 1.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Nice face primer serum

    a year ago
    Nice product. It’s my first time using a face primer serum. I love it. I even like that it’s made in Korea. I’m getting into skincare so it’s a nice addition
    • Review photo 1.
    • Review photo 2.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Gorilla grip primer for sure!

    a year ago
    I tested this primer for the first time this weekend, sticking to my usual skincare and makeup routine, and I was amazed by its effectiveness! I have combination skin, which often reacts poorly to new products, leading to breakouts or excess oil. However, this primer performed exceptionally well and truly lasted throughout the day; it also doesn’t pill when applied over moisturizer. The texture felt like a sticky serum that dried down effectively, helping to reduce the appearance of oily skin as the day progressed. It really holds onto makeup, keeping it in place for hours. In addition to its performance, this primer also offers benefits like hydration and contains 2% niacinamide. I'm pleased to find that the formula is vegan and suitable for all skin types. It's wonderful to discover a product that works so effectively while remaining affordable and accessible. I highly recommend this primer if you're in the market for a new one! I received this product in exchange for my honest review.
    • Review photo 1.
    • Review photo 2.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Great drugstore primer

    a year ago
    I wasn’t sure what to expect with the Maybelline Super Grippy Primer, but it totally earned its name. The texture is a little tacky when first applied (which threw me off at first), but that’s exactly what makes it work—it really grips your makeup and helps it stay in place all day. Foundation glides on smoothly over it and doesn’t budge, even after hours of wear. It’s lightweight, doesn’t clog pores, and gives my skin a slightly blurred, smoother look. I’ve tried it under both drugstore and higher-end foundations, and it plays well with everything. Oily skin? This helps with shine. Dry patches? It smooths over them without pilling. Only reason I knocked off half a star is that the tacky feel isn’t for everyone, and if you apply too much, it can feel a bit heavy. But overall, if you’re looking for a budget-friendly primer that truly locks your makeup in, this one’s a hidden gem. I didn’t notice any strong scent.

    Originally posted on influenster.com

    Reviews 5
    Votes 0

    That glow though!

    a year ago
    This primer does a great job at locking in my makeup for hours. Goes on sticky but the finished product looks shiny! Glass skin for the win. No scent. Love the dropper.

    Originally posted on influenster.com

    Review 1
    Votes 4
    Age18 to 24

    24 grippy

    a year ago
    This is no joke when it says grippy it means grippy. This product not only grippy but it helps your makeup stay on 24/hrs
    Helpful?
    Review 1
    Votes 0

    Great great great!!

    a year ago
    Love it!! Foundation sticks perfectly without looking cakey or patchy. Also it lasted pretty well and helped my skin look more glowy. It comes in a glass container and for the price you can’t beat it!

    Originally posted on influenster.com

    Review 1
    Votes 0

    Keeps makeup in place!

    a year ago
    I enjoy this primer a lot. It does what it says and keeps my makeup in place. I've noticed that I'm less oily throughout the day/night as well so that's a big plus in my book. It doesn't feel sticky after use either!

    Originally posted on influenster.com

    Review 1
    Votes 0

    Great primer

    a year ago
    I really liked this grippy primer. I thought it might be too sticky and could cause my foundation to not apply smoothly but that did not happen. My foundation lasted a long time and applied smoothly. I had no problem with powder products. I’m liking the dropper and don’t really notice a scent.
    • Review photo 1.
    • Review photo 2.

    Originally posted on influenster.com

    Review 1
    Votes 3
    Age35 to 44
    GenderFemale
    Skin Tone:Light
    Eye Color:Brown
    Hair Color:Red/Auburn

    #1 fave!

    a year ago
    This is hands down the best drugstore primer I have ever used. I am typically not a fan of this sticky consistency but I can’t say enough good things about it. It absorbs so well and makes my makeup stay twice as long. So good!!
    Helpful?
    Review 1
    Votes 0

    Amazing

    a year ago
    Omg I’m in love whit my new serum primer it’s amazing perfect coverage amazing texture really compatibility whit me skin perfect scent Great price I recommend a lot
    • Review photo 1.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Big fan!

    a year ago
    The Grippy Serum primer is ultra blendable with my foundation. It goes on smooth like a serum and then after 20 seconds it becomes sticky to help hold my base makeup. It doesn’t dry my skin and gives a nice smooth look.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Gets the job done

    a year ago
    The texture was nice it smelled nice a bit too strong for my liking though the packaging was cute definitely will purchase again just because it worked as described

    Originally posted on influenster.com

    Response from Maybelline:
    a year ago
    Consumer Care Center
    Hi there! Thank you for reaching out about our Facestudio Face Makeup Maybelline New York Grippy Serum Primer. We're happy to hear you enjoyed the texture and that the product worked as described! We appreciate your feedback on the scent and will definitely keep that in mind. Thanks for sharing your thoughts and we look forward to you purchasing again!
    Review 1
    Votes 0

    Love it!

    a year ago
    This serum is extremely hydrating for me. It’s a lightweight like watery texture and absorbs nicely. I love how it has 2% niacinamide. I’m not sure if it’s just me but I don’t smell anything from it it has no scent. The applicator is just perfect though I prefer the droppers.
    • Review photo 1.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Works as it should

    a year ago
    I love this stuff! Quick absorbing, lightweight, and leaves my face feeling moisturized. It was easy to apply and kept my makeup mostly on all night.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Tacky feeling

    a year ago
    This product does what it advertises. It truly grips the foundation into place. Your skin will feel a bit tacky after application, but that’s exactly how it ensures your foundation is long wearing. I love that it came packed in a glass bottle with a dropper because it allows you to use as much or little as you like.
    • Review photo 1.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Great for combination skin

    a year ago
    I have combination skin with an oily t zone and this primer worked so well to keep my makeup on for over 7 hours no issue. The texture is perfect not too thick and blends in easily.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Soo light and thin

    a year ago
    This product is a life changer for my beauty routine… Amazing smelling and doesn’t leave thick residue on the skin. i love the dropper and the coverage it provides. overall amazing product!!
    • Review photo 1.
    • Review photo 2.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Sticky, but shiny

    a year ago
    This primer really does feel slippery and serum-like going on but does do a great job locking your makeup in place. One thing I wasn’t prepared for though is the glow - honestly shine - even after applying setting powder on top. If that’s the look you’re trying to achieve, then this may be your girl, but I prefer more of a satin finish and this was not that. It does feel nice and moisturizing on your skin though!
    • Review photo 1.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Wonderful Primer

    a year ago
    First of all the packaging for the product is simple yet very cute! The bottle is sturdy and doesn't feel cheap either. This primer is so lightweight but stick packs a punch! I've noticed that it does help my makeup stay in place longer than my previous one! Although the scent is slightly unpleasant it definitely doesn't overpower or smell too chemically. It has definitely become a favorite of mine!
    • Review photo 1.

    Originally posted on influenster.com

    Reviews 4
    Votes 0

    WORTH IT!

    a year ago
    This product worked amazing! I do not like the tackiness of other gripping primers but this one is GREAT! There is no scent that i could tell. The packaging is leakproof as well!
    • Review photo 1.

    Originally posted on influenster.com

    Reviews 7
    Votes 0

    Didn't work for me

    a year ago
    Let me preface this by saying I have very sensitive, acne prone skin. Unfortunately it broke me out and gave me a slight allergic reaction. That being said, if you don't have very sensitive skin it might work for you. It did make my makeup last longer and was fairly hydrating.

    Originally posted on influenster.com

    Response from Maybelline:
    a year ago
    Consumer Care Center
    Hello! We're so sorry to hear about the experience you had with our Facestudio Face Makeup Maybelline New York Grippy Serum Primer. We'd like to speak with you directly. Please call us at 800-944-0730 and provide the case number 40472864. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
    Review 1
    Votes 0

    Smooth, Long-Lasting Hold

    a year ago
    This primer is a game-changer! It has a lightweight, slightly tacky texture that grips foundation beautifully, keeping my makeup in place all day. My skin feels smooth, and my makeup applies evenly without sliding or creasing. If you have dry skin, you may need extra hydration. Overall, a fantastic, affordable primer that truly delivers!
    • Review photo 1.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Works and easy to apply

    a year ago
    The MAYBELLINE Grippy Serum worked great for me. The texture is easy to apply to the skin and the dropper is perfect to pick up the product and drop on my fingertips. I feel like it helped my make up stay on and look good all day. I didn’t noticed a scent and I like that.
    • Review photo 1.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Perfect Primer

    a year ago
    I am not the best at taking photos, but I did want to show the finish of this primer prior to putting makeup on. The best part of this primer is that it is not sticky or tacky and it glides on like a serum. I once got too much and it still did not create a sticky or rough surface. It keeps my makeup in place all day but my face looks like I’ve done immaculate skincare. Even with a dog that loves to lick my face at every opportunity and nearly 40 year old wrinkly and damaged skin this primer helped me achieve a flawless look for my busy and active life. Lastly, the packaging is beautiful and sturdy and the pipette is strong and useful. It looks beautiful lined up with my other products, but also when left out on the counter. I absolutely recommend Maybelline Grippy Serum Primer and it is now a staple in my routine.
    • Review photo 1.
    • Review photo 2.
    • Review photo 3.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Sticky face

    a year ago
    Sticky does not even start to describe this primer. It holds onto foundation perfectly! The coverage is amazing!! I love the dropper for easy application
    • Review photo 1.
    • Review photo 2.

    Originally posted on influenster.com

    Reviews 4
    Votes 0

    Great for my skin

    a year ago
    Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide is a standout product for those looking for a smooth, long-lasting makeup base. The serum-like texture feels lightweight on the skin and provides a sticky, grippy finish that helps foundation adhere better and last longer throughout the day. Infused with niacinamide, it also offers skincare benefits by soothing and brightening the skin. The primer works well for all skin types, particularly those with oily or combination skin, and provides a smooth, matte finish without feeling heavy. Overall, it's a great option for creating a flawless makeup application while also nourishing the skin.
    • Review photo 1.

    Originally posted on influenster.com

    Review 1
    Votes 0

    Immediately yes 😍

    a year ago
    As someone with textured skin and runs around all day for work I am really picky about what primer I use. To say I love this one is an understatement! It made my base so much smoother and my face soft and prepped for foundation. I spent a vacation at Disney and took this with me and my makeup literally lasted me over 14 hours and like I had freshly applied. My new go to!
    • Review photo 1.

    Originally posted on influenster.com

    9 – 38 of 502 Reviews

    Questions

    1 - 9 of 9 Questions

    Q: Is the primer silicon based or water based ?

    11 months ago
    1 Answer
    • A: I’ve been wondering the same thing
      6 months ago
      Helpful?

    Q: Does this primer work for very oily skin ?

    a year ago
    2 Answers
    • A: Yes it works very well with oily skin. Doesn't make you look more oily or feel more oily. Balances out perfectly to give you that perfect fresh look.
      9 months ago
      Helpful?

    Q: Does this grip serum work well after applying skincare moisturizers?

    a year ago
    1 Answer
    • A: Hi there! Thank you for reaching out about our Facestudio Face Makeup Maybelline New York Grippy Serum Primer. Yes, absolutely! Just be sure to let your moisturizer fully absorb into your skin before applying the grip serum. This will help ensure the serum can effectively create a smooth, even base for your makeup.
      a year ago
      Helpful?

    Q: Can this be used as an eye makeup primer?

    a year ago
    1 Answer
    • A: Hey! While our Grippy Serum Primer is for the face, if you're looking for an eye primer, check out our Color Tattoo 24HR Eye Stix. It's a shadow, liner, and primer all in one, with 24-hour wear and 16 shades: https://tinyurl.com/28e993yj
      a year ago
      Helpful?

    Q: Can you use with the super stay skin tint?

    a year ago
    2 Answers
    • A: They work beautiful together
      a year ago
      Helpful?

    Q: Is grippy primmer the best for mature skin ? I am 65. I'm blessed with not having a lot of fine wrinkles but I do have deep lines below cheeks and sagging on lower face and neck

    a year ago
    2 Answers
    • A: I would recommend or we can find something else that would work for you.
      a year ago
      Helpful?

    Q: Do I put this on before or after my sunscreen?

    10 months ago
    0 Answers

      Q: What percentage of phenoxyethanol is used in this? And is this the same amount used in other products?

      11 months ago
      0 Answers

        Q: • Is the maybelline grippy serum acne safe? • Is it meant for oily skin? • Is the maybelline grippy serum a Matt finish primer?

        a year ago
        0 Answers