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Top Affordable Beauty & Makeup Finds Under $12

Get your glam on without breaking the bank! Dive into the world of Maybelline makeup under $12. From bold lips to flawless faces, our affordable range lets you slay every look without compromise. Maybelline provides high quality, long-lasting formulas and bold pigmented colors, all at affordable prices. Maybelline's got your back, and your budget! To find the best budget-friendly makeup, read on for our picks, including affordable eye makeup, face makeup, lip makeup, and more.

Shop Affordable Makeup Products

  • New
    Lash Sensational Sky High® Washable Mascara Makeup
    Very Black
    Buy now
  • Great Lash® Washable Mascara
    Blackest Black
    Buy now
  • The Colossal® Washable Mascara
    Classic Black
    Buy now
  • The Falsies Lash Lift® Washable Mascara Eye Makeup
    Ultra Black
    Buy now
  • New
    Master Precise® All Day Liquid Eyeliner Makeup
    Satin Black
    Buy now
  • Tattoo Studio® Sharpenable Gel Pencil Longwear Eyeliner Makeup
    Deep Onyx
    Buy now
  • Tattoo Studio® Liquid Ink Eyeliner Eye Makeup
    Ink Black
    Buy now
  • Express Brow™ Ultra Slim Defining Eyebrow Pencil
    Light Blonde
    Buy now
  • New
    Color Tattoo® Eye Stix Up to 24HR Wear Shadow, Liner, Primer
    I am Extravagant
    Buy now
  • The City Mini® Eyeshadow Palette
    Rooftop Bronzes
    Buy now
  • Expert Wear® Eyeshadow Quads
    Natural Smokes
    Buy now
  • Baby Lips® Moisturizing Lip Balm
    Quenched
    Buy now
  • Color Sensational® Ultimatte Slim Lipstick Makeup
    More Mauve
    Buy now
  • Color Sensational® Shaping Lip Liner
    Almond Rose
    Buy now
  • Fit Me® Matte + Poreless Primer Mattifying Face Primer
    Clear
    Buy now
  • Baby Skin® Instant Pore Eraser®
    Clear
    Buy now
  • Instant Age Rewind® Eraser Multi-Use Concealer
    160
    Buy now
  • Fit Me® Concealer Face Makeup
    Light
    Buy now
  • Fit Me® Matte + Poreless Foundation Makeup
    Warm Sun
    Buy now
  • Fit Me® Dewy + Smooth Foundation Makeup
    Sun Beige
    Buy now
  • Fit Me® Matte + Poreless Powder Foundation Makeup
    Natural Beige
    Buy now
  • Fit Me® Blush Face Makeup
    Peach
    Buy now
  • Cheek Heat® Gel-Cream Blush, Face Makeup
    Rose Flush
    Buy now
  • City Bronzer® Bronzer & Contour Powder Makeup
    Light
    Buy now
  • Facestudio® Master Chrome® Metallic Highlighter Makeup
    Molten Rose Gold
    Buy now
  • Facestudio® Lasting Fix Makeup Setting Spray, Matte Finish
    Lasting Fix
    Buy now

FAQ

Maybelline’s budget-friendly products are available to purchase in drugstores and online at several retailers including, but not limited to Ulta, Target, and Amazon, as well as directly on Maybelline.com. If you prefer to shop in person, we recommend heading to our website, selecting the product that you’re interested in and then clicking the “Find a Store” link. Maybelline is constantly innovating in the affordable makeup category– to keep your finger on the pulse and ensure you never miss a new launch, we recommend signing up for our newsletter and following us on social media. Be sure to click the sign up link on our website for the Babelline Beauty Edit where we share new launches, makeup tips, sweepstakes, and more. And follow us on Instagram at @Maybelline. We’d love to see how you use our products, too, so don’t forget to tag us in your creations! If you’re interested in trying Maybelline’s budget-friendly products before buying them, we have an amazing Virtual Beauty Studio that can be found right on our homepage. Within the studio, we offer a Virtual Try-On tool that allows you to choose the products you want to try and apply them virtually with your camera. And if you’re stuck wondering which product to try, there are also a number of quizzes that you can take that will help direct you to the right one. Last but not least, our Foundation Finder takes the guesswork out of finding your perfect shade of foundation.