Top Affordable Beauty & Makeup Finds Under $12

Maybelline’s budget-friendly products are available to purchase in drugstores and online at several retailers including, but not limited to Ulta, Target, and Amazon, as well as directly on Maybelline.com. If you prefer to shop in person, we recommend heading to our website, selecting the product that you’re interested in and then clicking the “Find a Store” link.

Maybelline is constantly innovating in the affordable makeup category– to keep your finger on the pulse and ensure you never miss a new launch, we recommend signing up for our newsletter and following us on social media. Be sure to click the sign up link on our website for the Babelline Beauty Edit where we share new launches, makeup tips, sweepstakes, and more. And follow us on Instagram at @Maybelline. We’d love to see how you use our products, too, so don’t forget to tag us in your creations!

If you’re interested in trying Maybelline’s budget-friendly products before buying them, we have an amazing Virtual Beauty Studio that can be found right on our homepage. Within the studio, we offer a Virtual Try-On tool that allows you to choose the products you want to try and apply them virtually with your camera. And if you’re stuck wondering which product to try, there are also a number of quizzes that you can take that will help direct you to the right one. Last but not least, our Foundation Finder takes the guesswork out of finding your perfect shade of foundation.