How to Apply Eyeshadow for Beginners Tutorial - Maybelline

EYESHADOW 101

HOW TO APPLY EYESHADOW FOR BEGINNERS

WITH MAKEUP ARTIST JESSICA SMALLS
  • Ever find yourself wondering how to do eyeshadow? You don't want your eye makeup look to appear too "natural," but you don't want it to look "nighttime" either. Where's the balance? Is there something you're missing on how to apply eyeshadow? Not anymore. Enter soft glam eyeshadow. It's all about using plummy, pinky eyeshadow complemented by a clean swipe of black eyeliner. Great for beginners, this soft glam look is full-on feminine and fierce, but subtle enough to pull off during the daytime. Think everyday natural and pretty, but with a bit of extra oomph. Makeup artist Jessica Smalls shows us how to get the look!

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APPLY SHADOW WITH JESSICA

Watch Jessica Smalls create a soft glam eyeshadow look that's perfect for beginners.

  • 01 Makeup artist Jessica Smalls primes eyelids with Maybelline concealer.

    HOW TO APPLY EYESHADOW FOR BEGINNERS
    Step 1: Prime Eyes with Concealer

    Dab two dots of concealer on each lid and blend in with a makeup sponge to create the perfect eyeshadow canvas. This allows color to really pop and stay all day. You want it to feel a bit tacky!

  • 02 Makeup artist Jessica Smalls creates a soft glam eyeshadow for beginners look by applying eyeshadow to her eyelid crease.

    HOW TO APPLY EYESHADOW FOR BEGINNERS
    Step 2: Apply Neutral Shadow on Crease

    Using a fluffy eyeshadow brush, apply a warm, neutral-toned eyeshadow shade and blend into the eye crease only. Jessica uses Globetrotter from the Nudes of New York Eyeshadow Palette.

  • 03 Makeup artist Jessica Smalls creates a soft glam eyeshadow for beginners look by applying eyeshadow to the outer corners of eyes.

    HOW TO APPLY EYESHADOW FOR BEGINNERS
    Step 3: Apply Deeper Shadow on Outer Corners

    Now apply a deeper shade of eyeshadow just on the outer corners of eyes and on the lower lash line for a "wrapped" effect. Blend in well. Jessica uses Voyager from the Nudes of New York Eyeshadow Palette.

  • 04 Makeup artist Jessica Smalls creates a soft glam eyeshadow for beginners look by applying eyeshadow to the center of eyelids.

    HOW TO APPLY EYESHADOW FOR BEGINNERS
    Step 4: Apply Bright Shade to Center of Lids

    Add shine and make the eye pop using a bright, shimmery eyeshadow shade right in the center of the eyelids only, using a fluffy brush. Jessica uses the shade Fighter.

  • 05 Makeup artist Jessica Smalls creates a soft glam eyeshadow for beginners look by applying eyeliner and mascara to finish the look.

    HOW TO APPLY EYESHADOW FOR BEGINNERS
    Step 5: Finish Eyes with Liner & Mascara

    Apply a gel pencil eyeliner in black right along the lower lash waterline and smudge slightly. Do the same with the top lash line. Finish with 2-3 coats of mascara, teasing the mascara right at the base for a full, fluffy effect.

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