EYESHADOW 101

HOW TO APPLY EYESHADOW FOR BEGINNERS

Ever find yourself wondering how to do eyeshadow? You don't want your eye makeup look to appear too "natural," but you don't want it to look "nighttime" either. Where's the balance? Is there something you're missing on how to apply eyeshadow? Not anymore. Enter soft glam eyeshadow. It's all about using plummy, pinky eyeshadow complemented by a clean swipe of black eyeliner. Great for beginners, this soft glam look is full-on feminine and fierce, but subtle enough to pull off during the daytime. Think everyday natural and pretty, but with a bit of extra oomph.

HOW TO APPLY EYESHADOW FOR BEGINNERS STEP 1: PRIME EYES WITH CONCEALER

Dab two dots of concealer on each lid and blend in with a makeup sponge to create the perfect eyeshadow canvas. This allows color to really pop and stay all day. You want it to feel a bit tacky!
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HOW TO APPLY EYESHADOW FOR BEGINNERS STEP 2: APPLY NEUTRAL SHADOW ON CREASE

Using a fluffy eyeshadow brush, apply a warm, neutral-toned eyeshadow shade and blend into the eye crease only.
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HOW TO APPLY EYESHADOW FOR BEGINNERS STEP 3: APPLY DEEPER SHADOW ON OUTER CORNERS

Now apply a deeper shade of eyeshadow just on the outer corners of eyes and on the lower lash line for a "wrapped" effect. Blend in well.
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HOW TO APPLY EYESHADOW FOR BEGINNERS STEP 4: APPLY BRIGHT SHADE TO CENTER OF LIDS

Add shine and make the eye pop using a bright, shimmery eyeshadow shade right in the center of the eyelids only, using a fluffy brush.
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HOW TO APPLY EYESHADOW FOR BEGINNERS STEP 5: FINISH EYES WITH LINER & MASCARA

Apply a gel pencil eyeliner in black right along the lower lash waterline and smudge slightly. Do the same with the top lash line. Finish with 2-3 coats of mascara, teasing the mascara right at the base for a full, fluffy effect.
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