Sign in or sign up to save your recommendations.
Welcome back to Maybelline Express
By signing in you are agreeing to our terms of use and our privacy policy
Join Maybelline Express now, the program created just for you.
By clicking Join Now to create an account and join Maybelline Express Loyalty Program, I confirm I am a US resident, 18+, and (1) agree to Maybelline’s Terms of Use, Maybelline Express Terms, and to receive communications from Maybelline, including promotional emails; and (2) have read and acknowledge Maybelline’s Privacy Notice and Notice of Financial Incentives. I understand I may unsubscribe from promotional emails at any time.
The coupon(s) provided when you sign up for emails from Maybelline New York are based, in part, on the value of consumer trial of new products and sharing future offers tailored to your interest with competitive value. *Only available for first time subscribers.
Bad bad server! No donuts for you! User or email address already registered. You must be 18 years or older to register. Oops! There was an error verifying reCaptcha. Please try again. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Welcome to Maybelline Express
Your recommended products have been saved. You can come back and view your results anytime.
Country/Region
Read our Privacy Policy.
To reset your password, enter your email address below. We’ll send you an email with a link to reset it!
Long the domain of pencils and awkward liquids, as soon as gel eyeliners popped up over the past decade, everything changed. Whereas before eyeliner was unpredictable, rigid and melty, gel made them pliant, versatile and long lasting. And gel eyeliners come in all kinds of forms. A neat little pencil! A multi-talented pot! They really changed the eye makeup game. Here are the ones you need, now.
Maybelline's longest wearing eyeliner yet - it lasts for up to 36 hours! Available in a ton of ultra-intense colors. Built in sharpener. Smooth on demand. Big eye options come out of this teeny wonder! When it comes to versatility, nothing beats this. Learn more about Tattoo Studio Sharpenable Gel Pencil here.
Maybelline's longest wearing eyeliner yet - it lasts for up to 36 hours! Available in a ton of ultra-intense colors. Built in sharpener. Smooth on demand. Big eye options come out of this teeny wonder! When it comes to versatility, nothing beats this. Learn more about Tattoo Studio Sharpenable Gel Pencil here.
Makeup artists swear by this silky pot of inky color. You just need to be comfortable using an eyeliner brush. You are? Then great. This richly pigmented gel goes on skip-free and smooth and once set lasts up to 24 hours. No smudge, no budge, no nothing! Learn more about Lasting Drama Gel Eyeliner here.
Trace this teeny tiny pencil (just 1.8 mm!) right along the lash line and you won’t look like you’ve got eyeliner on—you’ll just look wide-eyed, long-lashed and naturally defined. It’s the best kept secret behind the “no makeup” look. Learn more about Master Precise Skinny Gel Pencil here.