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Define-A-Lash® Lengthening Waterproof Mascara Very Black

Define-A-Lash® Lengthening Waterproof Mascara is rated 4.1 out of 5 by 70.
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This zero-clump mascara shapes for longer-looking lashes like never before!
$8.25 MSRP
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1 SUPER-SATURATED SHADES

  • Very Black
    1

Why you'll love it

What it is

Define-A-Lash® Lengthening Waterproof Mascara gives definition and shape for longer-looking lashes.

Benefits

The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers.

How to use/apply

Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
ISODECANE, CERA ALBA/BEESWAX, CERA CARNAUBA/CARNAUBA WAX, DISTEARDIMONIUM HECTORITE, AQUA/WATER, ALLYL STEARATE/VA COPOLYMER, ORYZA SATIVA CERA/RICE BRAN WAX, PARAFFIN, ALCOHOL DENAT., POLYVINYL LAURATE, VP/EICOSENE COPOLYMER, PROPYLENE CARBONATE, TALC, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, PEG-30 GLYCERYL STEARATE, PROPYLPARABEN, METHYLPARABEN, HYDROGENATED JOJOBA OIL. (+/- MAY CONTAIN: CI 77499/IRON OXIDES).

For many years this was the only mascara I could wear. Nothing makes my eye lashes so clump free and defined but the applicator makes it so comfortable to apply.

maybelline-mascara-colossalchaotic-texture-1x1
Rated 5 out of 5 by from They discontinued my favorite mascara of 12+ years This is literally the ONLY mascara I have used daily since finding it in 2005. I have worked as both a MUA and a beauty blogger, tried TONS of drugstore and high-end mascaras, and this is the only one that has ever worked for me. Now it appears its gone :( NO, the non-waterproof version is NOT the same. This mascara had a magical way of separate every lash, and maintaining a great CURL on my stick-straight, lack-lustre lashes. No smudging or flaking ever, and I am a contact-lense wearer with allergies! Nothing else will compare to this, PLEASE bring it back Maybelline! Never understood why it wasn't one of their more popular mascaras, so I guess this is what we get, it goes away...
Date published: 2017-05-19
Rated 5 out of 5 by from Best Mascara EVER I am a girl that needs waterproof masacara. I discovered Define A Lash years ago and never turned back. I have not been able to find Define A Lash anywhere! So for the past 6 months I have been madly searching for something comparable. I’ve spent hundreds of dollars on mascaras ranging from 5-50 dollars and absokutely nothing compares. Define a Lash never left me racoony, held my curl, gave me great length, and I never had issue removing it. Why o why Maybelline would you do this to us?! Please please bring it back....I will buy it all!!!!!
Date published: 2017-10-19
Rated 5 out of 5 by from My favorite mascara It took me a long time to find a good waterproof mascara. I'm active and like to work out and play rec soccer for fun and I wear this mascara every day. It's the only one I've used that is actually waterproof and looks awesome. My friend who is a hair stylist tried it once and recommended it to all her clients. Lately I have not been able to find it in stores and a friend just texted me and said she thinks it's being discontinued. I. Am. Panicking. I don't know what other mascara I would switch to if this one is discontinued!
Date published: 2017-01-30
Rated 5 out of 5 by from Define-A-Lash, discontinued?! I've been wearing Define-A-Lash, Waterproof for years and love it! I used to wear the brownish/black, and almost cried when I couldn't find that anymore, but have been ok with the black. But, lately, I am having a terrible time finding it anywhere. I just found it at a store near me and bought whatever they had because I'm afraid I won't be able to get it and have no idea what even comes close. Don't take my favorite mascara away!!! And, it's so easy to remove too---just a little baby oil, and it wipes right off.
Date published: 2017-04-07
Rated 5 out of 5 by from Love this mascara I've used this for a few years now & Love it. Am upset because my local CVS store just stopped carrying it. It doesn't clump and did one thing that no other mascara did for my lashes which are long but don't curl, and touch my glasses - very annoying. With this mascara, my lashes would stay curled up & not hit my glasses. For those having difficulty removing this waterproof mascara, use an oil based remover and voila! All mascara gone.
Date published: 2017-02-16
Rated 5 out of 5 by from PLEASE bring back brownish black! This has been my GO TO mascara for at least ten years. The last few years I've had to order it online through various venders because Brownish Black disappeared from stores... but now it has disappeared online too. Very Black is WAY too harsh for fair skinned blondes. I'm so distraught about having to switch to a new mascara after my decade long love fest with this one. Bring back Brownish Black!
Date published: 2017-06-07
Rated 1 out of 5 by from TERRRIBLE I use the water proof pink bottle and black top. Love it!!! I went to purchase again and saw a whole wall full of new mascaras. It's crazy to have too many choices. I spent 20 minutes and this was the closest I could find to what I have been using and it is TERRIBLE!!! You can't even get the mascara to go on the lashes because the brush is like a spring. It's weird and I will not be buying again. Why fix something if it's not broken. Very disappointed!
Date published: 2012-08-09
Rated 5 out of 5 by from I love this mascara! I love the brush! It helps me separate my lashes and I have had not had any problem with clumps. This is the only mascara I like. My only complaint is I can't find it in brown, which is why I came on this site.
Date published: 2013-10-24
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Like the others, I am deeply saddened that I cannot find this mascara anymore. It's the only one that can keep my lashes curled without any residue. Has it also been discontinued in Canada? Also, do you have a waterproof alternative to create length?

Asked by: Gprime
Hi there! Unfortunately, you have reached the United States Maybelline page. Since our products vary country by country, we do not have information on the availability of products outside of the United States. For further assistance, please contact Maybelline in Canada: https://www.maybelline.ca/. Thank you for reaching out!
Answered by: Maybelline Consumer Care
Date published: 2018-03-20

I know alot of people are upset about this being discontinued but I agree, I DON'T UNDERSTAND WHY?!? PLEASE pass onto your team at headquarters to BRING THIS BACK, with no re-formulation! It was one of your best products. HANDS DOWN!

Asked by: Pretzel
Hello! Thank you for your feedback. As consumers ourselves we understand how frustrating it can be to no longer be able to purchase our favorite products. We can certainly pass your feedback along to the appropriate team members. In the meantime, we encourage you to explore the mascaras we offer on our site- hopefully you can find another favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2018-02-28

Define-a-Lash is the most amazing mascara, I've been using it exclusively for years. I even tried some of the alternate suggestions made by YOU and they weren't even close. Sticky and clumpy. Why did you discontinue??

Asked by: Colby07
Hi Colby07! We are sorry to hear that you are disappointed in the discontinuation of the Define-A-Lash Mascara. We are also sorry to hear that you have tried others and not enjoyed them as much. We hope that you reach out to us for further assistance. You can reach us Monday to Friday 9am-5:30pm EST at 1-800-944-0730.
Answered by: Maybelline Consumer Care
Date published: 2018-02-09

I would like to know why this mascara has been discontinued. I am not thrilled by the prospect of spending $10 each to try new formulas with preposterous names and claims, that probably won't keep my lashes curled for the whole day.

Asked by: Bayleaf
Hi Bayleaf! We know how difficult it can be to find a new favorite formula. We recommend trying out the Falsies Push Up Drama Waterproof mascara or the Colossal Volum' Express Waterproof mascara for similar results. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-02-01

I'm a little bit heartbroken that this mascara was discontinued. It's the best. Please bring it back!!!!

Asked by: Viva
I agree Viva! It was my favorite Mascara’s also. I hope they bring it back too! Especially the Define a Lssh waterproof Black!
Answered by: Nana T
Date published: 2017-12-09

I am deeply saddened that the waterproof Define-a-Lash has been discontinued. It is one of the few that my allergies could deal with, and was genuinely smudge- and waterproof, even through marathon gym sessions. Please bring it back!

Asked by: ferretgrrl
Hi ferretgrrl! We are sorry to hear that your favorite Mascara has been discontinued. We will absolutely be passing on your comments about why you liked the product to the rest of our team. We hope that you find a new mascara to take the place of this one soon!
Answered by: Maybelline Consumer Care
Date published: 2017-12-08

Will you ever do the smart and right thing by bringing back the Define-A-Lash waterproof mascara?  I have tried two other mascaras by you so far and have been incredibly disappointed.  One flaked all over and the other clumped and weighed down my lashes.

Asked by: looking for a new brand
Hello, we are sorry that your favorite mascara was discontinued. We still offer Define-A-Lash in the washable formula. We will share your request to bring back the waterproof version. In the meantime, we recommend trying The Falsies Push Up Drama Waterproof Mascara. We are sorry for any inconvenience this has caused!
Answered by: Maybelline Consumer Care
Date published: 2017-12-08

I haven't been able to find the define-a-lash waterproof mascara in my local stores lately, is it being discontinued or is there a replacement?? This has been my go-to mascara for so many years, I can't live without it. Please bring it back!!!

Asked by: Viveran
Hello Viveran! We are sorry to inform you that our Define-A-Lash in Waterproof has been discontinued and is no longer available for purchase by us through our retailers. At this time, we do not have a replacement product, but we recommend to look on our website for our current offerings. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer offered. In the meantime, take a look at our Lash Sensational Waterproof Mascara. We will forward your feedback along and hope you can find a favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2017-08-04
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