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Define-A-Lash® Lengthening Waterproof Mascara Very Black

Define-A-Lash® Lengthening Waterproof Mascara is rated 4.2 out of 5 by 124.
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This zero-clump mascara shapes for longer-looking lashes like never before!
$8.25 MSRP
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1 SUPER-SATURATED SHADES

  • Very Black
    1

Why you'll love it

What it is

Define-A-Lash® Lengthening Waterproof Mascara gives definition and shape for longer-looking lashes.

Benefits

The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers.

How to use/apply

Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
ISODECANE, CERA ALBA/BEESWAX, CERA CARNAUBA/CARNAUBA WAX, DISTEARDIMONIUM HECTORITE, AQUA/WATER, ALLYL STEARATE/VA COPOLYMER, ORYZA SATIVA CERA/RICE BRAN WAX, PARAFFIN, ALCOHOL DENAT., POLYVINYL LAURATE, VP/EICOSENE COPOLYMER, PROPYLENE CARBONATE, TALC, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, PEG-30 GLYCERYL STEARATE, PROPYLPARABEN, METHYLPARABEN, HYDROGENATED JOJOBA OIL. (+/- MAY CONTAIN: CI 77499/IRON OXIDES).

For many years this was the only mascara I could wear. Nothing makes my eye lashes so clump free and defined but the applicator makes it so comfortable to apply.

maybelline-mascara-colossalchaotic-texture-1x1
Rated 4 out of 5 by from The Define a Lash Waterproof Mascara definitely needs to be bought for a vacation where you'll be in water all day and it will prove you to the best waterproof mascara without clumps and amazing full length. It keeps the lash separated, keeps them curled and lengthy. However, the only Con of this product it's wand which is very flimsy, and has been discontinued from the stores.
Date published: 2018-06-05
Rated 5 out of 5 by from Love this so much. Maybeline is such a good brand for mascaras. This does not smell. Is easy to use. My eye colour is brown. From boots
Date published: 2018-06-04
Rated 3 out of 5 by from The mascara seems like it would work really well but I really hate these plastic spoolies.
Date published: 2018-06-04
Rated 5 out of 5 by from First discovered this mascara years ago during college. I have very straight (decent length) Asian lashes and always had a hard time keeping them curled. This formula keeps them up and the unique brush doesn’t leave a single lash left out.
Date published: 2018-06-04
Rated 5 out of 5 by from Love this product ! Makes my lashes look longer , it’s comparable to other drug store brands but this one is my favorite! It’s a good price for the quality! Use it almost all the time . Would definitely buy it again
Date published: 2018-06-04
Rated 5 out of 5 by from Absolutely love this highly recommend especially for girls With the short lashes packaging Is sturdy Very pretty
Date published: 2018-06-04
Rated 3 out of 5 by from I really only use Maybelline mascaras I love this makeup brand because every time I use their mascaras it always give me Fuller lashes I love it
Date published: 2018-06-04
Rated 5 out of 5 by from i think it is anti smudge and it coated my eyelash verry nice and make it thick and long
Date published: 2018-06-04
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Like the others, I am deeply saddened that I cannot find this mascara anymore. It's the only one that can keep my lashes curled without any residue. Has it also been discontinued in Canada? Also, do you have a waterproof alternative to create length?

Asked by: Gprime
Hi there! Unfortunately, you have reached the United States Maybelline page. Since our products vary country by country, we do not have information on the availability of products outside of the United States. For further assistance, please contact Maybelline in Canada: https://www.maybelline.ca/. Thank you for reaching out!
Answered by: Maybelline Consumer Care
Date published: 2018-03-20

I know alot of people are upset about this being discontinued but I agree, I DON'T UNDERSTAND WHY?!? PLEASE pass onto your team at headquarters to BRING THIS BACK, with no re-formulation! It was one of your best products. HANDS DOWN!

Asked by: Pretzel
Hello! Thank you for your feedback. As consumers ourselves we understand how frustrating it can be to no longer be able to purchase our favorite products. We can certainly pass your feedback along to the appropriate team members. In the meantime, we encourage you to explore the mascaras we offer on our site- hopefully you can find another favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2018-02-28

Define-a-Lash is the most amazing mascara, I've been using it exclusively for years. I even tried some of the alternate suggestions made by YOU and they weren't even close. Sticky and clumpy. Why did you discontinue??

Asked by: Colby07
Hi Colby07! We are sorry to hear that you are disappointed in the discontinuation of the Define-A-Lash Mascara. We are also sorry to hear that you have tried others and not enjoyed them as much. We hope that you reach out to us for further assistance. You can reach us Monday to Friday 9am-5:30pm EST at 1-800-944-0730.
Answered by: Maybelline Consumer Care
Date published: 2018-02-09

I would like to know why this mascara has been discontinued. I am not thrilled by the prospect of spending $10 each to try new formulas with preposterous names and claims, that probably won't keep my lashes curled for the whole day.

Asked by: Bayleaf
Hi Bayleaf! We know how difficult it can be to find a new favorite formula. We recommend trying out the Falsies Push Up Drama Waterproof mascara or the Colossal Volum' Express Waterproof mascara for similar results. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-02-01

I'm a little bit heartbroken that this mascara was discontinued. It's the best. Please bring it back!!!!

Asked by: Viva
I agree Viva! It was my favorite Mascara’s also. I hope they bring it back too! Especially the Define a Lssh waterproof Black!
Answered by: Nana T
Date published: 2017-12-09

I am deeply saddened that the waterproof Define-a-Lash has been discontinued. It is one of the few that my allergies could deal with, and was genuinely smudge- and waterproof, even through marathon gym sessions. Please bring it back!

Asked by: ferretgrrl
Hi ferretgrrl! We are sorry to hear that your favorite Mascara has been discontinued. We will absolutely be passing on your comments about why you liked the product to the rest of our team. We hope that you find a new mascara to take the place of this one soon!
Answered by: Maybelline Consumer Care
Date published: 2017-12-08

Will you ever do the smart and right thing by bringing back the Define-A-Lash waterproof mascara?  I have tried two other mascaras by you so far and have been incredibly disappointed.  One flaked all over and the other clumped and weighed down my lashes.

Asked by: looking for a new brand
Hello, we are sorry that your favorite mascara was discontinued. We still offer Define-A-Lash in the washable formula. We will share your request to bring back the waterproof version. In the meantime, we recommend trying The Falsies Push Up Drama Waterproof Mascara. We are sorry for any inconvenience this has caused!
Answered by: Maybelline Consumer Care
Date published: 2017-12-08

I haven't been able to find the define-a-lash waterproof mascara in my local stores lately, is it being discontinued or is there a replacement?? This has been my go-to mascara for so many years, I can't live without it. Please bring it back!!!

Asked by: Viveran
Hello Viveran! We are sorry to inform you that our Define-A-Lash in Waterproof has been discontinued and is no longer available for purchase by us through our retailers. At this time, we do not have a replacement product, but we recommend to look on our website for our current offerings. As consumers ourselves, we understand how disappointing it can be when an old favorite is no longer offered. In the meantime, take a look at our Lash Sensational Waterproof Mascara. We will forward your feedback along and hope you can find a favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2017-08-04
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