Your Cart
Total 0 items
Your Cart Is Empty!

Please continue shopping to add items to your cart.

New
Maybelline-Mascara-DefineALash-Length-Waterproof-O
Maybelline-Mascara-DefineALash-Length-Waterproof-O
Product
Product

Define-A-Lash® Lengthening Waterproof Mascara Very Black

Define-A-Lash® Lengthening Waterproof Mascara is rated 4.2 out of 5 by 151.
  • y_2018, m_8, d_16, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_151
  • loc_en_US, sid_54B55B53-9190-4E74-A9B7-34AEDC1AF9CE, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getAggregateRating, 16ms
  • REVIEWS, PRODUCT
This zero-clump mascara shapes for longer-looking lashes like never before!
$8.25 MSRP
Checkout to increase quantity.

Find a store

1 SUPER-SATURATED SHADES

  • Very Black
    1

Why you'll love it

What it is

Define-A-Lash® Lengthening Waterproof Mascara gives definition and shape for longer-looking lashes.

Benefits

The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers.

How to use/apply

Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
ISODECANE, CERA ALBA/BEESWAX, CERA CARNAUBA/CARNAUBA WAX, DISTEARDIMONIUM HECTORITE, AQUA/WATER, ALLYL STEARATE/VA COPOLYMER, ORYZA SATIVA CERA/RICE BRAN WAX, PARAFFIN, ALCOHOL DENAT., POLYVINYL LAURATE, VP/EICOSENE COPOLYMER, PROPYLENE CARBONATE, TALC, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, PEG-30 GLYCERYL STEARATE, PROPYLPARABEN, METHYLPARABEN, HYDROGENATED JOJOBA OIL. (+/- MAY CONTAIN: CI 77499/IRON OXIDES).

For many years this was the only mascara I could wear. Nothing makes my eye lashes so clump free and defined but the applicator makes it so comfortable to apply.

maybelline-mascara-colossalchaotic-texture-1x1
Rated 3 out of 5 by from I have tried to use this product a few times and I must say I am not a huge fan of it. I find it to be clumpy and not even when applied
Date published: 2018-08-07
Rated 4 out of 5 by from I’m in love with this mascara it is my number two right now and I solemnly swear by it ladies
Date published: 2018-08-07
Rated 5 out of 5 by from This mascara left my lashes lookin beautiful long and healthy! I loved how dark it made them look and I would use this again!
Date published: 2018-08-07
Rated 4 out of 5 by from Only a 4 start rating because I wasn’t a huge fan of the brush. If want a waterproof mascara that’s not super expensive this is good for you! You can pick it up at Walmart for $7 roughly.
Date published: 2018-08-07
Rated 4 out of 5 by from This is one of my favorites. I take it with me to any place I travel to and it works miracles especially for my eye lashes sibce mine are like hard to see and this helps a lot.
Date published: 2018-08-07
Rated 5 out of 5 by from This really is waterproof and it doesn't clump nor fall off under your eyes. Would recommend this to anyone who wants waterproof.
Date published: 2018-08-06
Rated 5 out of 5 by from Love maybelline mascara . I’m a cry baby and this mascara helped me look like I held it together . I have brown eyes and it just made my eyes pop. It was sold at a great price at Walmart definitely worth it
Date published: 2018-08-06
Rated 1 out of 5 by from Not a fan.. it is messy and makes eyelashes look gross and clumpy. Doesn’t make my eyes pop. I got it at Walmart and will never buy it again. There’s much better alternatives for the same price or better.
Date published: 2018-08-06
  • y_2018, m_8, d_16, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_151
  • loc_en_US, sid_54B55B53-9190-4E74-A9B7-34AEDC1AF9CE, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 15ms
  • REVIEWS, PRODUCT

There are a lot of questions on this site asking why this has been discontinued with only the static answer..."we are sorry." Sure I can find another waterproof mascara, but this one has THE BRUSH!! Bring it back, please!! I'm tired of smeared mascara.

Asked by: Nanci929
Hi Nanci929! We are sorry this mascara got discontinued. We will be sharing your disappointment to the correct department of our team. We hope in the meantime that you can try our Falsies Push Up Angel Waterproof Mascara.This exclusive Push-Up Wing brush sweeps lashes to the side, while lifting and plumping from the roots. We hope this is a good alternative! We attached the link below so you can check it out: http://tinyurl.com/yddej5oj
Answered by: Maybelline Consumer Care
Date published: 2018-08-15

Bring back Define-A-Lash Lengthening Waterproof Mascara, Brownish Black 812 - This is literally the only mascara that works for me AND comes in brownish black. Black mascara doesn't work for many people with higher coloring (way to harsh). Please.

Asked by: sjaustin
Hello sjaustin! Thank you for your feedback on our Define-A-Lash Lengthening Waterproof Mascara Brownish Black. We apologize that you are disappointed in our decision to discontinue this shade. We will certainly be passing your feedback along to other team members. Perhaps you would like to try our Total Temptation Washable Mascara in Brownish Black, you can find this product here https://www.maybelline.com/eye-makeup/mascara/total-temptation-washable-mascara/brownish-black. We appreciate your interest in our products.
Answered by: Maybelline Consumer Care
Date published: 2018-08-01

Like the others, I am deeply saddened that I cannot find this mascara anymore. It's the only one that can keep my lashes curled without any residue. Has it also been discontinued in Canada? Also, do you have a waterproof alternative to create length?

Asked by: Gprime
Hi there! Unfortunately, you have reached the United States Maybelline page. Since our products vary country by country, we do not have information on the availability of products outside of the United States. For further assistance, please contact Maybelline in Canada: https://www.maybelline.ca/. Thank you for reaching out!
Answered by: Maybelline Consumer Care
Date published: 2018-03-20

I know alot of people are upset about this being discontinued but I agree, I DON'T UNDERSTAND WHY?!? PLEASE pass onto your team at headquarters to BRING THIS BACK, with no re-formulation! It was one of your best products. HANDS DOWN!

Asked by: Pretzel
Hello! Thank you for your feedback. As consumers ourselves we understand how frustrating it can be to no longer be able to purchase our favorite products. We can certainly pass your feedback along to the appropriate team members. In the meantime, we encourage you to explore the mascaras we offer on our site- hopefully you can find another favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2018-02-28

Define-a-Lash is the most amazing mascara, I've been using it exclusively for years. I even tried some of the alternate suggestions made by YOU and they weren't even close. Sticky and clumpy. Why did you discontinue??

Asked by: Colby07
Hi Colby07! We are sorry to hear that you are disappointed in the discontinuation of the Define-A-Lash Mascara. We are also sorry to hear that you have tried others and not enjoyed them as much. We hope that you reach out to us for further assistance. You can reach us Monday to Friday 9am-5:30pm EST at 1-800-944-0730.
Answered by: Maybelline Consumer Care
Date published: 2018-02-09

I would like to know why this mascara has been discontinued. I am not thrilled by the prospect of spending $10 each to try new formulas with preposterous names and claims, that probably won't keep my lashes curled for the whole day.

Asked by: Bayleaf
Hi Bayleaf! We know how difficult it can be to find a new favorite formula. We recommend trying out the Falsies Push Up Drama Waterproof mascara or the Colossal Volum' Express Waterproof mascara for similar results. We hope this helps!
Answered by: Maybelline Consumer Care
Date published: 2018-02-01

I'm a little bit heartbroken that this mascara was discontinued. It's the best. Please bring it back!!!!

Asked by: Viva
I agree Viva! It was my favorite Mascara’s also. I hope they bring it back too! Especially the Define a Lssh waterproof Black!
Answered by: Nana T
Date published: 2017-12-09

I am deeply saddened that the waterproof Define-a-Lash has been discontinued. It is one of the few that my allergies could deal with, and was genuinely smudge- and waterproof, even through marathon gym sessions. Please bring it back!

Asked by: ferretgrrl
Hi ferretgrrl! We are sorry to hear that your favorite Mascara has been discontinued. We will absolutely be passing on your comments about why you liked the product to the rest of our team. We hope that you find a new mascara to take the place of this one soon!
Answered by: Maybelline Consumer Care
Date published: 2017-12-08
  • y_2018, m_8, d_16, h_15CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_12
  • loc_en_US, sid_54B55B53-9190-4E74-A9B7-34AEDC1AF9CE, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maybelline-na
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getContent, 0ms
  • QUESTIONS, PRODUCT
Oops, it looks like you're not logged in! Please Or create an account.
BACK TO TOP