Define-A-Lash Lengthening Waterproof Mascara - Eye Makeup - Maybelline
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Define-A-Lash® Lengthening Waterproof Mascara Very Black

Define-A-Lash® Lengthening Waterproof Mascara is rated 4.2 out of 5 by 242.
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This zero-clump mascara shapes for longer-looking lashes like never before!
* Unavailable for Try-On
$9.25 MSRP
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1 SUPER-SATURATED SHADES

  • Very Black
    1

Why you'll love it

What it is

Define-A-Lash® Lengthening Waterproof Mascara gives definition and shape for longer-looking lashes.

Benefits

The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers.

How to use/apply

Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
ISODECANE, CERA ALBA/BEESWAX, CERA CARNAUBA/CARNAUBA WAX, DISTEARDIMONIUM HECTORITE, AQUA/WATER, ALLYL STEARATE/VA COPOLYMER, ORYZA SATIVA CERA/RICE BRAN WAX, PARAFFIN, ALCOHOL DENAT., POLYVINYL LAURATE, VP/EICOSENE COPOLYMER, PROPYLENE CARBONATE, TALC, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, PEG-30 GLYCERYL STEARATE, PROPYLPARABEN, METHYLPARABEN, HYDROGENATED JOJOBA OIL. (+/- MAY CONTAIN: CI 77499/IRON OXIDES).

For many years this was the only mascara I could wear. Nothing makes my eye lashes so clump free and defined but the applicator makes it so comfortable to apply.

What has happened to Define a lash waterproof mascara? Have used it for years and LOVED IT! Now every tube seems to be missing something that limits the amount of mascara that comes out on the brush. Comes out it globs! Cant even use. Please fix.

Asked by: Joyful Judy
Hi there Judy! Unfortunately the Define-A-Lash Waterproof Mascara as been discontinued and is no longer available. The Define-A-Lash Washable Mascara is still available. For similar results in a waterproof formlula, try the Volum' Express The Rocket Waterproof Mascara. https://www.maybelline.com/eye-makeup/mascara/volum-express-the-rocket-waterproof-mascara/very-black
Answered by: Maybelline Consumer Care
Date published: 2019-06-06

Define-a-lash is not available at Target Walgreens and Ulta. The cosmetics leads at those stores say that it is discontinued. Please don’t discontinue it,  It is the best! I’m hooked and I got my 16 year old daughter and all of her friends hooked too!

Asked by: Tealjill
Hi there! We regret to tell you that our Define-A-Lash Mascara has been discontinued and is no longer available to be purchased. We apologize for any inconvenience this may cause you. We recommend you try our Lash Sensational Mascara instead. We hope you love it!
Answered by: Maybelline Consumer Care
Date published: 2019-05-21

I have to join the chorus. Please Please bring back DEFINE-A-LASH LENGTHENING WATERPROOF MASCARA, BROWNISH BLACK 812 - This is the best mascara, easy to apply, stays on and I need BROWN not very black!! 

Asked by: Desperate Lashes
Hi! Thank you very much for your feedback. Feedback from our consumers is very important to us and helps us better our products. We will be passing along your comments to our team!
Answered by: Maybelline Consumer Care
Date published: 2018-10-29

Define a lash volume waterproof was the best mascara I have ever used. My daughter as well. None of the new maybelline mascara's come close. Define a lash lengthened without out clumping and never rubbed off. Please bring it back!!!!

Asked by: Deb232
Maybelline Consumer Care - I was referring to Define A Lash VOLUME - waterproof mascara (red tube - not Lengthening in the green tube). My comment was not that it did not meet my expectations, but that I would love to see this product brought back. It has been discontinued. I have tried almost all of your other mascaras and have not found one that comes close.
Answered by: Deb232
Date published: 2018-10-06

There are a lot of questions on this site asking why this has been discontinued with only the static answer..."we are sorry." Sure I can find another waterproof mascara, but this one has THE BRUSH!! Bring it back, please!! I'm tired of smeared mascara.

Asked by: Nanci929
Hi Nanci929! We are sorry this mascara got discontinued. We will be sharing your disappointment to the correct department of our team. We hope in the meantime that you can try our Falsies Push Up Angel Waterproof Mascara.This exclusive Push-Up Wing brush sweeps lashes to the side, while lifting and plumping from the roots. We hope this is a good alternative! We attached the link below so you can check it out: http://tinyurl.com/yddej5oj
Answered by: Maybelline Consumer Care
Date published: 2018-08-15

Bring back Define-A-Lash Lengthening Waterproof Mascara, Brownish Black 812 - This is literally the only mascara that works for me AND comes in brownish black. Black mascara doesn't work for many people with higher coloring (way to harsh). Please.

Asked by: sjaustin
Hello sjaustin! Thank you for your feedback on our Define-A-Lash Lengthening Waterproof Mascara Brownish Black. We apologize that you are disappointed in our decision to discontinue this shade. We will certainly be passing your feedback along to other team members. Perhaps you would like to try our Total Temptation Washable Mascara in Brownish Black, you can find this product here https://www.maybelline.com/eye-makeup/mascara/total-temptation-washable-mascara/brownish-black. We appreciate your interest in our products.
Answered by: Maybelline Consumer Care
Date published: 2018-08-01

Like the others, I am deeply saddened that I cannot find this mascara anymore. It's the only one that can keep my lashes curled without any residue. Has it also been discontinued in Canada? Also, do you have a waterproof alternative to create length?

Asked by: Gprime
Hi there! Unfortunately, you have reached the United States Maybelline page. Since our products vary country by country, we do not have information on the availability of products outside of the United States. For further assistance, please contact Maybelline in Canada: https://www.maybelline.ca/. Thank you for reaching out!
Answered by: Maybelline Consumer Care
Date published: 2018-06-30

I know alot of people are upset about this being discontinued but I agree, I DON'T UNDERSTAND WHY?!? PLEASE pass onto your team at headquarters to BRING THIS BACK, with no re-formulation! It was one of your best products. HANDS DOWN!

Asked by: Pretzel
Hello! Thank you for your feedback. As consumers ourselves we understand how frustrating it can be to no longer be able to purchase our favorite products. We can certainly pass your feedback along to the appropriate team members. In the meantime, we encourage you to explore the mascaras we offer on our site- hopefully you can find another favorite soon!
Answered by: Maybelline Consumer Care
Date published: 2018-06-30
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