Full 'N Soft® Washable Mascara
Full 'N Soft® Washable Mascara
Full, soft, and thick lashes without that brittle feeling. $ 10.99
Full 'N Soft® Washable Mascara
Full, soft, and thick lashes without that brittle feeling. $ 10.99
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Full 'N Soft® Washable Mascara's advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes.
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Review Highlights
Average rating for this product: 4.1 out of 5 stars
Rating Distribution(373 reviews)
211 reviews with 5 star rating.
80 reviews with 4 star rating.
34 reviews with 3 star rating.
15 reviews with 2 star rating.
33 reviews with 1 star rating.
70 out of 90 (78%) of reviewers would recommend this product to a friend.
Ratings & Reviews
Average Customer Ratings
Quality of Product, 4.3 out of 5
Value of Product, 4.1 out of 5
Customer Images and Videos
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- effect on lashes
- softness
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1 to 8 of 373 Reviews .
1 – 8 of 373 Reviews
Most Recent
Review 1
Votes 0
Age45 to 54
1 out of 5 stars.
Disappointed
a month ago
Have used this since 1999 the last 6 or so I have bought have been clumping and drying out within 3 weeks I would usually replace it every 3 months or so for the last 27 years I read the formula has been changed now I know why can't leave well enough alone was a great product
Helpful?
Response from Maybelline:
a month ago
Maybelline
Hi there! We are incredibly grateful for your 27 years of amazing loyalty to our Full 'N Soft Washable Mascara. We are so sorry to hear that your recent purchases have been clumping and drying out much sooner than expected, and we have shared your experience directly with our quality and development teams for review. While formula updates can occur to bring the latest technology to our collections, we understand how disappointing it is when a lifelong favorite doesn't perform the way you expect. We truly value your long-time support and hope to get your lash look back to feeling absolutely sensational soon! XO
Massachusetts
Review 1
Votes 2
Age65 or over
GenderFemale
Skin Tone:Medium
Eye Color:Brown
Hair Color:Medium Brown
1 out of 5 stars.
Mascara
4 months ago
I also used this mascara for a decade or more and LOVED it. Now it is terrible. Clumps etc. Never used to clump. Now it's no different than all teh other mascaras which are terrible
No, I do not recommend this product.
Helpful?
Review 1
Vote 1
Age35 to 44
2 out of 5 stars.
I miss this in BROWN
4 months ago
The reformulation isn't the best, but most importantly, I need this mascara in BROWN. The black is too harsh for when I just want to look awake and put-together.
Helpful?
Response from Maybelline:
4 months ago
Consumer Care Center
Hello! Thank you so much for your feedback on our Full 'N Soft Washable Mascara. We are so sorry to hear that the latest formula isn't your favorite and that you're missing that soft, natural brown shade! We completely understand that for some complexions, a true black can feel a bit too harsh when you're going for a subtle, awake look. A deep, chocolatey brown mascara is such a great choice for daytime because it defines your lashes just as well as black while looking more natural in the light of day. Since brown formulas are often less pigmented, they tend to look a bit more effortless on the lashes. We've shared your interest in seeing this shade return with our team, and in the meantime, we invite you to explore our other brown mascara options here: https://tinyurl.com/y7346lzg
Winston-Salem, NC
Review 1
Votes 2
Age45 to 54
GenderFemale
Skin Tone:Light
Eye Color:Green
Hair Color:Red/Auburn
5 out of 5 stars.
BEST EVER - but bring back BROWN
6 months ago
THE BEST. The mascara, the brush - nothing compares. Trust me, I’ve tried. I have used this since 2001. But PLEASE bring it back in BROWN!!! Signed, allllll the redheads
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Ohio
Review 1
Votes 2
Age55 to 64
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Medium Brown
1 out of 5 stars.
Only one color
6 months ago
This was hands down the best mascara I had ever used. No flaking, smearing or irritation. When Maybelline discontinued this mascara in Brown, I had to start looking for a similar mascara. I'm still looking. Every other Maybelline mascara, and other brands as well, flake miserably.
Yes, I recommend this product.
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 3.0 out of 5
Response from Maybelline:
5 months ago
Consumer Care Center
Hi there! We appreciate you sharing your thoughts on our Full N Soft Mascara. We understand how disappointing it can be when a favorite product is no longer available, and we apologize for any inconvenience this may cause. We frequently update our product offerings, and sometimes this means discontinuing certain shades or formulas. We'll be sure to forward your feedback to our team to let them know how much you miss the old brown shade!
Minneapolis, MN
Review 1
Votes 4
Age25 to 34
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Red/Auburn
1 out of 5 stars.
Beyond disappointed with the reformulation !
8 months ago
I’ve been using this mascara for years and it has been the best brush and formula. They reformulated it and my latest tube has dried out, clumped, and performed so poorly on my lashes after only a week of use. I am SO disappointed!!!! I’d rather pay more for the original formula than have to go back to the drawing board of finding a new mascara! Must everything fall victim to shrinkflation and reforumlation!!? I won’t be repurchasing.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Green Valley, Az
Reviews 2
Votes 0
Age65 or over
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Light Brown
5 out of 5 stars.
Great Brush
8 months ago
I am picky about the brush I use. I put one coat on my lashes and then wait a couple of minutes before putting another coat on. I find this helps with any mascara. Right now this my favorite mascara.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 6
Age55 to 64
1 out of 5 stars.
No longer a good product
9 months ago
I have been using this brand of Mascara for 45 + years and I have to say this Mascara is now terrible, It has declining several years now and I will no longer purchase it. Bye Maybelline.
Helpful?
1 – 8 of 373 Reviews
Ratings & Reviews
Average Customer Ratings
Quality of Product, 4.3 out of 5
Value of Product, 4.1 out of 5
Customer Images and Videos
Filter Reviews
- satisfaction
- effect on lashes
- softness
- returns
- purchase
- length
- color
- wearing
Rating
Age
Gender
Skin Type:
Skin Tone:
Eye Color:
Hair Color:
Locale
9 to 38 of 373 Reviews .
9 – 38 of 373 Reviews
Most Recent
Review 1
Votes 3
Age45 to 54
5 out of 5 stars.
Bring it back!!!!!!!
10 months ago
Bring this back! The brush and the formula are perfect! Have never been able to find another mascara like it.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
NY
Review 1
Votes 6
Age55 to 64
GenderFemale
5 out of 5 stars.
Great mascara... so it was discontinued
11 months ago
It is so sad ( and difficult to understand why) this mascara has been discontinued. It was truly one of the best I've ever used. Im searching for a replacement now but so far I'm not impressed with what I have read.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 3
Age35 to 44
4 out of 5 stars.
One of the best mascaras
11 months ago
I've been using this Maybelline Full & Soft mascara for over 20 years, and it’s been a staple in my makeup routine. It always defined my lashes beautifully, makes them naturally long, never thick or clumpy, and left them feeling soft and natural. I regularly get compliments on my lashes, and I’ve always credited this mascara. The brush is one of the best out there, it’s easy to use and gives great control during application.
That said, I’ve been a bit disappointed lately. The formula seems drier than it used to be, and it doesn’t apply as smoothly or last as long. I’m not sure if something changed, but it’s not quite the same product I’ve loved for so many years. I really hope Maybelline brings back the original formula or addresses this, because it’s been one of the best mascaras I’ve ever used. I really hope this is just a temporary issue, because I’d love to keep using this mascara for many more years to come.x
Helpful?
Review 1
Votes 3
Age45 to 54
GenderFemale
Skin Tone:Light Medium
Eye Color:Blue
Hair Color:Dark Brown
5 out of 5 stars.
The best mascara!
a year ago
I’ve been using this for about 20 years and it is still the best! No matter what else I try, I always come back to full-n-soft. It doesn’t damage my eyelashes, and it makes them look natural, and feel natural. I hope they don’t discontinue it.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 8
Age45 to 54
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Blonde
5 out of 5 stars.
Favorite mascara ever
a year ago
BRING BACK BROWN!!! PLEASE!!! I have used this for years! Even if I tried a new mascara I always went back to this. I get a lot of compliments and people asking what kind of mascara I use. I have very sensitive eyes and don't like waterproof mascara. This is exactly what it says - FULL AND SOFT. I am just begging for them to bring back the brown color, I am blonde and it just gives a softer look. Just do it Maybelline! Brownish Black! Brownish Black!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 0
Age65 or over
4 out of 5 stars.
Best Mascara-Need Brownish Black Color!!
a year ago
My favorite mascara for years. BRING BACK BROWNISH BLACK!!’ Please! Very black is too - well, black!
Helpful?
Review 1
Votes 11
Age35 to 44
5 out of 5 stars.
Please bring back brown!!!
a year ago
Please bring back brown!!! I love the black for a night look but need brown for the natural daytime!!! Been using this product for probably 15 years
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Virginia
Review 1
Votes 3
Age45 to 54
GenderFemale
Skin Tone:Light
Eye Color:Green
Hair Color:Blonde
1 out of 5 stars.
Disappointed
a year ago
I used this mascara for almost 25 years. It was my absolute favorite! I stopped purchasing it when the only color option available was black. I’ve looked for other mascaras that provided the same or similar results in the color that I need. I don’t understand why you had to ruin a good thing. Guess I’ll continue my search.
No, I do not recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Response from Maybelline:
a year ago
Consumer Care Center
Hi there! Thank you for reaching out about our Full N Soft Washable Mascara. We are sorry to hear that this product is no longer giving you the results you love! We recommend trying our Lash Sensational Sky High® available in 6 shades. Check it out here: https://tinyurl.com/yodb35dc. We hope you love it!
Washington
Review 1
Votes 5
Age35 to 44
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Blonde
1 out of 5 stars.
Please bring back the old formula!
a year ago
Maybelline, what is going on with this formula now? I’ve loved this mascara for over a decade but have recently noticed that new tubes dry out quickly (after a week or two) and the formula now clumps and flakes. I’ve always loved this mascara for how soft and clump/flake free it was…Please look into this — a quick search shows I’m not the only one noticing this change for the worse.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Maybelline:
a year ago
Consumer Care Center
Hi there! We are so sorry to hear that you were not satisfied with the results of the Full N Soft Washable Mascara. It is possible that minor changes have been made in the formula of a product however, the performance should meet or exceed previous results and may not be noticeable at all. We recommend giving the product another try and also trying our Lash Sensational Sky High Mascara! This product delivers smooth, clump-free volume results which removes effortlessly in a snap! You can find the product here: https://tinyurl.com/2y2vvvo2 We hope this works better for you!
Cleveland, Ohio
Review 1
Votes 3
Age45 to 54
GenderFemale
Skin Tone:Light
Eye Color:Blue
Hair Color:Blonde
1 out of 5 stars.
Discontinued!!! Angry and Disappointed.
a year ago
I’ve used this product loyally for 30 years. Can’t believe you have discontinued. Will take my business to another brand. Very disappointed.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Response from Maybelline:
a year ago
Consumer Care Center
Hi Itsnotmaybelline! Thank you for your concerns about the Full N Soft Washable Mascara . We are sorry to tell you but this product will be discontinued. As consumers ourselves, we understand how disappointing it can be when your favorite product or shade is no longer being sold. We suggest you try our Lash Sensational Sky High Washable Mascara. While this is not an exact replacement, you'll find some of the same qualities you loved in Full N Soft Washable Mascara. We hope you give it a try and love it as much as we do!
9 – 38 of 373 Reviews
Questions
1 - 10 of 17 Questions
Q: Why did you change the formula of Full&Soft?? I recently got a tube that I noticed was goopy and smelled bad, like old makeup. I thought maybe it was just a bad tube, until I went online and saw others say the same. Why mess with a good thing??
2 years ago2 Answers
- A: This happened to me too! I bought another thinking it was a fluke and I got a product that was just old on a shelf… two in a row. Bad smell, irritates me eye and doesn’t go on as well.a year agoHelpful?
Q: Why does it say not to let the mascara dry between coats?
a year ago1 Answer
- A: Hi there! Thank you for reaching out about our Full N Soft Washable Mascara. Great question! We recommend applying Full 'N Soft Mascara without letting it dry between coats to help build volume and create softer, fuller-looking lashes. Applying while the previous coat is still slightly wet helps the mascara adhere better and prevents clumping. Enjoy your beautiful, soft lashes!a year agoHelpful?
Q: I bought a tube a few months ago and thought I got a bad/old one because it smelled so bad and didn't go on as nicely. Then, I purchased it again a couple of weeks ago and this tube of mascara is the same as the previous one. Was the formula changed?
a year ago1 Answer
- A: Hello! We are sorry to hear about the experience you had with Full N Soft Washable Mascara. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.a year agoHelpful?
Q: Why are all the Walmarts out of Maybelline Full & Soft 301 very black mascara?
2 years ago1 Answer
- A: Hi there. We are so sorry to tell you the Very Black Full 'N Soft Mascara was discontinued and is no longer available for purchase. We understand how disappointing this may be. We would like to recommend trying the Lash Sensational Sky High Mascara. This waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. We invite you to view it here: https://tinyurl.com/ywav52zv2 years agoHelpful?
Q: I am avoiding all salycilates. Please explain what type of Acetate is used in this product? for example, Polyvinyl Acetate is salycilate-free. But Retinol Acetate is apparently used for moisturizing in mascara products. It has been linked to cancer.
3 years ago1 Answer
- A: Hi there, LisaPW! Thank you for reaching out about our Full 'N Soft Washable Mascara. All the ingredients we use in a product are listed on the package or the label of the product itself. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. We hope this helps! XOXO3 years agoHelpful?
Q: I found this small .37 oz tube of Maybelline instant age rewind concealer corrector camoufiant medium. I love it but now I can't find this product. HELP
3 years ago1 Answer
- A: Hello there, Thank you so much for reaching out and asking a great question. You can find our Instant Age Rewind concealer on our site https://www.maybelline.com/face-makeup/concealer/instant-age-rewind-eraser-dark-circles-concealer-treatment3 years agoHelpful?
Q: You've ceased the brown "Full 'n Soft" shade? I'm suffering with the glop labeled "Total Temptation," : gross, clumpy. Crossing Maybelline off my list. Profits must be overwhelming if you're purposely driving away customers. Odd "business" model.
5 years ago1 Answer
- A: Hi there. We do understand how disappointing and frustrating it may be when a product that has worked so well for you in the past is no longer available. For a more traditional mascara formula in a dark brown, try the Great Lash BIG Washable Mascara in the brownish black. https://www.maybelline.com/eye-makeup/mascara/great-lash-big-washable-mascara/brownish-black5 years agoHelpful?
Q: Most women as they age look better with brown black or dark brown mascara, unless they have black hair to begin with. What can replace the Full n Soft washable brown black mascara?
6 years ago1 Answer
- A: Hi there! Thanks for reaching out. If you're looking for a lighter mascara you may wish to try our Volum' Express Falsies Washable in Black Brown. We hope you love it as much as we do.6 years agoHelpful?
Q: Do you still make the Full nSoft in the non washable version? I bought the washable from Amazon and it does not seem to make my lashes as thick and full as the old formula. Maybe I bought a tube that was old?
6 years ago1 Answer
- A: Hey There! We still carry our Full 'N Soft Waterproof Mascara. You can find the product through this link: http://tinyurl.com/ql2peux. You can also use the "Find A Store" feature to find a store near you that carries the mascara or you can purchase it online with one of our authorized retailers. We hope this information helps!6 years agoHelpful?
Q: I have purchased this formula in brownish black. Is it still available? I cannot locate it anywhere.
6 years ago1 Answer
- A: Hey There! Thank you so much for your interest in our Full 'N Soft Washable Mascara. Unfortonately the shade Brownish Black has been discontinued. If you are looking for a mascara with a similiar shade we suggest giving our Volum' Express The Falsies Waterproof Mascara in Brownish Black. We hope you give it a try and continue using Maybelline with great satisfaction! xoxo6 years agoHelpful?
1 - 10 of 17 Questions