Great Lash® Washable Volumizing Natural-Looking Mascara
Average rating includes incentivized reviews.
Great Lash® Washable Volumizing Natural-Looking Mascara
After 40 years, Great Lash is still America’s favorite mascara. $ 9.49
Average rating includes incentivized reviews.
Great Lash® Washable Volumizing Natural-Looking Mascara
After 40 years, Great Lash is still America’s favorite mascara. $ 9.49
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Maybelline Great Lash Mascara is your timeless go-to for natural-looking volume.
Small brush, big control. The small mascara brush is easy to control to target hard-to-reach corners and long and short lashes alike for buildable volume for every lash.
Lash-doubling formula. Our lash-doubling mascara formula lengthens and conditions lashes for an easy, everyday makeup look.
Hypoallergenic mascara. The hypoallergenic formula is ophthalmologist tested, allergy tested, and safe for contact lens wearers.
4 natural-looking mascara shades. Choose from Dark Brown, Brownish Black, Very Black, or Blackest Black for a volumizing mascara shade that suits your natural lash color.
Once you swipe on Great Lash Washable Mascara, you’ll see why there's been billions of Great Lashes since 1971.
Size: 0.63 x 2.75 x 5.63 inches; 0.43 fl oz
Formula: Liquid
Color: Dark Brown, Brownish Black, Very Black, or Blackest Black
Finish: Natural
Skin Types: All Skin Types, Sensitive Skin
Packaging: Tube Mascara with Small Brush
Special Features: Lightweight, Volumizing, Lengthening, Lash-Doubling, Hypoallergenic, Allergy Tested, Ophthalmologist Tested, Washable
See what makes Great Lash Washable Mascara a favorite of makeup lovers since 1971:
- Volumizing Mascara - this volumizing washable mascara formula builds and conditions lashes for natural-looking volume
- Conditioning Mascara - Great Lash Mascara conditions lashes while it builds, for healthier-looking lashes and length
- Mascara with Small Brush - The small brush is easy to use, giving you ultimate control for buildable volume
- Find Your Brush Match - Great Lash Mascara has wands for all lash goals whether you want big volume with Great Lash Big® Washable Mascara , a lifted curl with Great Lash® Curved Washable Mascara , or corner-to-corner volume with Great Lash Lots Of Lashes® Washable Mascara
- Hypoallergenic Mascara - Great Lash Volumizing Mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested and allergy tested
- Everyday Mascara - This natural-looking mascara is perfect for everyday use and no-makeup makeup days
- Award Winning Mascara - Great Lash Mascara has won Allure’s Readers’ Choice and Best of Beauty Awards
Step 1. Sweep the lash-building brush from the root to tip of lashes.
Step 2. Continue building volume until the desired lash look is achieved.
Pro Tip: Do not let mascara dry in between coats.
To Remove: Easily remove mascara with eye makeup remover or micellar water.
Water/Aqua|Beeswax/Cera Alba|Ozokerite|Shellac|Glyceryl Stearate|Triethanolamine|Propylene Glycol|Stearic Acid|Sorbitan Sesquioleate|Methylparaben|Quaternium-15|Quaternium-22|Simethicone|Butylparaben|May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499)|Titanium Dioxide (CI 77891)|Ultramarines (CI 77007)|Mica
Our Promise
Hypoallergenic
Allergy Tested
Ophthalmologist Tested
Suitable for Contact Lens Wearers
Watch To Learn What's to Love About Great Lash Washable Mascara
See Maybelline Great Lash Mascara in action and stunning before and after transformations with this natural-looking, volumizing mascara.
What Customers Have to Say About Great Lash Mascara:
This is the only mascara I have worn since I started wearing mascara.
- kbonne, Las Vegas
Compare Great Lash Washable Mascara
 | |||
|---|---|---|---|
| End Look | End Look | End Look | End Look |
| Natural-looking volume | Natural-looking volume | Natural-looking volume | Natural-looking volume |
| Key Benefit | Key Benefit | Key Benefit | Key Benefit |
| Everyday lash definition | Corner-to-corner volume | Big volume | Perfectly curled look |
| Brush Type | Brush Type | Brush Type | Brush Type |
| Small brush | Heart-shaped brush | Big brush | Curl brush |
| Formula | Formula | Formula | Formula |
| Lash doubling formula | Lash doubling formula | Lash doubling formula | Lash doubling formula |
Great Lash Washable Mascara FAQs
While we would not recommend using the tinted Great Lash Washable Mascara on your eyebrows, you can use Great Lash Clear Mascara on your brows to condition, groom, and separate your brow hairs. For more brow-styling hold for up to 24 hours in clear and tinted shades, we recommend Super Lock Brow Glue.
Maybelline Great Lash Washable Mascara is designed to last comfortably on lashes all day.
Great Lash Washable Mascara provides a natural-looking, volumized lash look. If you’re seeking a mascara for everyday makeup looks, Maybelline Great Lash Mascara is a great choice. Lashes look longer and more volumized with a natural finish. Great Lash is also a great option for those who are new to makeup and want to try an easy to apply, everyday classic mascara.
Great Lash Washable Mascara is not prone to clumping as long as it is applied properly. Be sure to build up new layers before existing layers have a chance to dry to ensure a smoother consistency.
Great Lash Washable Mascara does not smudge with normal wear. For those who want extra staying power and protection from water and sweat, try Great Lash Waterproof Mascara for the same great benefits in a waterproof formula.
Maybelline Great Lash Mascara is not a tubing mascara, but it does work to volumize and lengthen lashes for natural-looking volume.
Great Lash Washable Mascara is not oil-based and can be removed with oil-free eye makeup remover. While the traditional Great Lash Washable Mascara formula is oil-free, it’s important to check the ingredients on your individual product, as ingredients in different types of Great Lash Mascara can vary.
Since 1971, Maybelline Great Lash Mascara has been an iconic makeup staple due to its reliable performance, accessible price point, and easily recognizable design. The iconic green and pink mascara bottle has caught the eye of makeup lovers for over 50 years, since it was the first water-based mascara on the market. We have continued to improve the formula, while maintaining the same benefits that mascara-lovers have grown to rely on—natural-looking volume, a conditioning formula, and reliable performance for everyday wear.
Great Lash Washable Mascara has a 3-year shelf life unopened and should be replaced every 3 to 6 months after opening. Dispose of mascara earlier if you see changes in consistency, smell, or appearance.
Yes, Great Lash Washable Mascara is safe for sensitive eyes and contact lens wearers. This hypoallergenic mascara is ophthalmologist tested and allergy tested.
You can purchase Great Lash Washable Mascara in person at your local drugstore or major retailers, or online on sites like Amazon. Click the “Buy Now” button to explore buying options online and purchase mascara from your favorite retailer.
Best Sellers
Review Highlights
4.4 stars
Average rating for this product: 4.4 out of 5 stars
Rating Distribution(963 reviews)
5 star
721
721 reviews with 5 star rating.
4 star
86
86 reviews with 4 star rating.
3 star
31
31 reviews with 3 star rating.
2 star
27
27 reviews with 2 star rating.
1 star
98
98 reviews with 1 star rating.
344 out of 415 (83%) of reviewers would recommend this product to a friend.
Ratings & Reviews
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5 starsstars
721
721 reviews with 5 stars.
4 starsstars
86
86 reviews with 4 stars.
3 starsstars
31
31 reviews with 3 stars.
2 starsstars
27
27 reviews with 2 stars.
1 starstars
98
98 reviews with 1 star.
Overall Rating
4.4
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Average Customer Ratings
Quality of Product
Quality of Product, 3.9 out of 53.9
Value of Product
Value of Product, 3.0 out of 53.0
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1 to 8 of 963 Reviews .
1 – 8 of 963 Reviews
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Most Recent
Review 1
Votes 0
Age45 to 54
GenderFemale
4 out of 5 stars.
Not your moms mascara
14 hours ago
I remember my mom using this and its why I wanted to try it but its amazing.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age55 to 64
GenderFemale
1 out of 5 stars.
very clumpy
15 hours ago
The great lash mascara I tried was very clumpy and joined my lashes together.
No, I do not recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
Mascara for young people
19 hours ago
It gives my eyes soul and captivates the person across from me.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age45 to 54
GenderFemale
5 out of 5 stars.
The best!!
22 hours ago
Great Lash will always be that girl. Best mascara for years!
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
the OG mascara
a day ago
I love how great lash has been consistently giving great results for years! It’s not clumpy & leaves your lashes looking perfect over and over again!
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age18 to 24
GenderFemale
4 out of 5 stars.
awesome
a day ago
i really liked it. it was a bit smeary but overall it was a really good mascara. my very first mascara actually. i can’t wait to try more in the future!
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age18 to 24
GenderFemale
4 out of 5 stars.
I like this GreatLash mascara!
a day ago
Love this GreatLash mascara! It give me clean and fine eye lashes! But after few hours, it easily melt around my eye.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age55 to 64
GenderFemale
5 out of 5 stars.
Maybelline eyelash enhancement
2 days ago
I love the product it helped with my thin lashes .
Yes, I recommend this product.
Helpful?
1 – 8 of 963 Reviews
Ratings & Reviews
Rating Snapshot
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5 starsstars
721
721 reviews with 5 stars.
4 starsstars
86
86 reviews with 4 stars.
3 starsstars
31
31 reviews with 3 stars.
2 starsstars
27
27 reviews with 2 stars.
1 starstars
98
98 reviews with 1 star.
Overall Rating
4.4
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Average Customer Ratings
Quality of Product
Quality of Product, 3.9 out of 53.9
Value of Product
Value of Product, 3.0 out of 53.0
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9 to 38 of 963 Reviews .
9 – 38 of 963 Reviews
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Most Recent
Review 1
Votes 0
Age35 to 44
GenderFemale
5 out of 5 stars.
Sooo natural
2 days ago
My new favorite Maybelline mascara! Very natural-looking! Very light. I love it.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age45 to 54
GenderFemale
5 out of 5 stars.
It just never ages!
2 days ago
I remember using this mascara when I was a teenager and when I saw the sample come available I couldn’t pass up seeing if it was as grand as it was when I was a teen. It didn’t let me down one single bit!
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age45 to 54
GenderFemale
5 out of 5 stars.
Loved my sample mini
2 days ago
Great, didnt expect to last all day without smudging
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age35 to 44
GenderFemale
3 out of 5 stars.
Good mascara
2 days ago
It’s good product, I really enjoy it and I like the design and quality!
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age18 to 24
GenderFemale
5 out of 5 stars.
Perfect
2 days ago
One of the best mascaras I’ve tried! Doesn’t smudge and is very affordable.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age55 to 64
GenderFemale
5 out of 5 stars.
Lash #1
2 days ago
Excellent product. One of a kind and Highly recommends.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
Great Mascara
2 days ago
Great mascara. No clumping. Applied evenly. Gave me that more useful look. We’re great with my overall look I definitely recommend.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age35 to 44
GenderFemale
5 out of 5 stars.
My childhood mascara
2 days ago
I have used this mascara in my school years but then switched to high ends. Getting it brought back so many memories. Thank you
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age18 to 24
GenderFemale
5 out of 5 stars.
Great product
2 days ago
Gives you volume and length, good mascara overall.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
Perfect length and volume
2 days ago
I loved how smooth the formula was to glide over my lashes. The wand helped me really get in there to make sure I covered every single lash, which is ALWAYS hard for me.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
Good
2 days ago
Good afternoon this was a good proudect and would love more samples
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age55 to 64
GenderFemale
5 out of 5 stars.
Repeat Maybelline customer
3 days ago
Love this mascara as it doesn't clump up. It looks natural & is easy to take off.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
3 out of 5 stars.
Not for me
3 days ago
This mascara isn't for me; it clumps and hard to put on. I wish it didn't make my eyes irritate. My eyes ended up watering at the end of the day.
No, I do not recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
4 out of 5 stars.
Great everyday mascara
3 days ago
Great everyday mascara! Looks good with natural make up or subtle looks! Not clumpy!
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age65 or over
GenderFemale
5 out of 5 stars.
Mascara
3 days ago
I loved it so much .it really looked so natural and I loved it because of that
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age45 to 54
GenderFemale
5 out of 5 stars.
My perfect minnie!
3 days ago
Everything I expect from Maybelline s mascara minnie wrapped up in to one!
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age45 to 54
GenderFemale
5 out of 5 stars.
My favorite all time mascara
3 days ago
I have been using this mascara since I was a teen. My mom used it and bought me my first one. AIts easy to apply, doesn't clump and a staple in my makeup routine. Thank you so much Maybelline!
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
4 out of 5 stars.
Good for errands
3 days ago
Makes my lashes look good, but washes off too quickly. I wear this mascara on days where I have to run quick errands because it's easy to wash off afterwards
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
Great!!!
3 days ago
This Mascara gives a nice lift and enhance your looks with true definition of beauty without clumping, it holds curl well, gives volume and good coverage and doesn’t flake or smudge throughout the day. It’s easy to remove and comfortable to wear. Once again Maybelline never disappoints.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
Works great
3 days ago
I appreciate this sample being sent to me to try out the mascara. I love it. I love the length of my lashes, the style of the wand, and the easy application.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
GenderFemale
5 out of 5 stars.
Lovely Mascara
3 days ago
Lovely mascara! Love the black shades! Define eyes.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
4 out of 5 stars.
Mid mascara
3 days ago
Not the best, but not the worst gets the job done.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age45 to 54
GenderFemale
5 out of 5 stars.
Gorgeous lashes
3 days ago
It made my lashes look beautiful and long. This is a must buy
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age45 to 54
GenderFemale
2 out of 5 stars.
Didn’t hold up
3 days ago
When this was freshly applied, it looked nice but by mid day, became a bit sticky and lashes clumped. By the end of the day, I had noticeable black smudges beneath my eyes 😳
No, I do not recommend this product.
Helpful?
Review 1
Votes 0
Age18 to 24
GenderFemale
4 out of 5 stars.
Sample
3 days ago
I recently had a sample of mascara and I absolutely love it , it made my eyelashes fuller but also giving me that natural look, I would definitely recommend to someone
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age35 to 44
GenderFemale
5 out of 5 stars.
Love it
3 days ago
I loved it. Made my lashes look great! It stays on and my lashes looked full and long. I'd keep buy it and recommend it. Not much clumping either.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
4 out of 5 stars.
Blackest Black Mascara ever
3 days ago
It makes my eyes really pop out from the makeup, giving a deeper look
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
Love!
3 days ago
I loved my sample of this mascara. It looked so natural but better, if that makes sense. It went on super easily and lasted all day.
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age65 or over
GenderFemale
5 out of 5 stars.
Great lash washable volumizing mascara
3 days ago
I love the mascara so much but I do prefer waterproof much better
Yes, I recommend this product.
Helpful?
Review 1
Votes 0
Age25 to 34
GenderFemale
5 out of 5 stars.
Lovedd
3 days ago
I love this mascara, It makes my lashes look long and full without looking too clumpy. Definitely will be purchasing more.
Yes, I recommend this product.
Helpful?
9 – 38 of 963 Reviews
Questions
1 - 10 of 35 Questions
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Q: I'm 74 with hazel eyes and a golden blonde pixie haircut. I now feel that black mascara is too harsh, should I switch to dark brown or brown?
a year ago1 Answer
- A: Hi wahine! Thanks for reaching out about Great Lash®. Hazel eyes tend to have a bit of brown and green in them, so you can pretty much wear any colored mascara you want– lucky you! But, it’s up to you to decide which color in your eyes you want to bring out. In addition to blue and pink, hazel eyes play super well with purple shades, such as burgundy-colored mascara since it’s technically a mix of the two.a year agoHelpful?
Q: Do they still make great lash waterproof mascara?
a year ago1 Answer
- A: Hi Rhondakop! Thanks for reaching out. Yes! We still manufacture Great Lash Waterproof Mascara in shades: Very Black and Brownish Black. You can find this product in your local retail stores or purchase online from an online retailer. You may also find our Product Locator on our website helpful to find a store near you that carries it.a year agoHelpful?
Q: Where is the production date found?
a year ago1 Answer
- A: Hello there! Thank you for your interest in our Great Lash®.Unless stamped with an expiration date, our products do not expire! Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. If your product looks and smells the way it normally does, it is good to use. We hope this helped!a year agoHelpful?
Q: Is great lash very black mascara gluten free
2 years ago1 Answer
- A: Hello there! Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, Maybelline has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.2 years agoHelpful?
Q: Dear Maybaline, Why oh WHY did you change your formula after all these years. This latest tube I bought is terrible. I struggle to get it on (I get that it takes a few days for a new tube to be right but I have waited a week). And I can't remove either!
2 years ago1 Answer
- A: Hi there! We appreciate you reaching out about our Great Lash Washable Mascara. We want to look into this issue further. Please contact us at 800-944-0730, M-F 9:00 am – 5:30 pm ET for assistance and provide reference #30377502. Looking forward to speaking with you. It would be helpful if you could have the product available when you call2 years agoHelpful?
Q: Hi I have worn this great lash blackest black for a long time which I change every 3 months this time it is very very dry anyone else
6 years ago2 Answers
- A: AGREE!!! I also use baby oil to get it off and this new one I just bought WILL NOT COME OFF. I have no idea why they changed their formula.2 years agoHelpful?
Q: Hello, lately I have noticed a big difference in quality with the Brownish Black Waterproof Great Lash products. Seems they do not apply or last like they used to and the look when applied is very different between containers. Why is this?
3 years ago1 Answer
- A: Hi there. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!3 years agoHelpful?
Q: Is Brownish Black or Dark Brown Darker? THe colors above look like Dark Brown is darker, but the names are confusing. Thank you
4 years ago1 Answer
- A: Hi there, thank you for inquiring about our Great Lash® Washable Mascara! We want to help you the best way we can! The shade Brownish Black is a bit lighter. We recommend trying the Tap & Try feature found on our website to see which of our shades are best for you! We hope this helps! :)4 years agoHelpful?
Q: Why am I unable to wear this mascara after using it daily for over 60 yrs? Why bus it not hypoallergenic?
5 years ago1 Answer
- A: Hi there! Thank you for your feedback, we are disappointed to hear that your experience with our Great Lash Mascara was not the best, we will be passing this information on to our production team. Please call us at your earliest convenience at 800-944-0730 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.5 years agoHelpful?
Q: Am I the only customer who has noticed the tube of mascara isn’t lasting as long? I barely get 3 weeks of once daily use from a tube. Have been a loyal customer for 45 years and a tube used to last much longer.
6 years ago3 Answers
- A: I totally agree! I have been using the Royal Blue for years and the last 3 tubes I bought there was hardly any in it! As a matter of fact I returned the last one because I couldn’t get any out!! So disappointed.....5 years agoHelpful?
1 - 10 of 35 Questions