Lifter Plump & Glow Foundation Makeup
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Lifter Plump & Glow Foundation is a skincare-infused foundation that’s clinically tested to plump and brighten the look of skin instantly and over time.
90% skincare foundation formula. Supercharged with 2% niacinamide and hyaluronic acid, this innovative foundation provides up to 24 hours of hydration and a luminous, all-day glow.
Buildable coverage. Achieve your perfect complexion with buildable light-to-medium coverage that allows you to easily take your look from a sheer, natural glow to a fuller coverage base.
Clinically tested results*: This plumping and brightening foundation helps improve the look of your skin instantly and even after makeup is removed.
- 84% agree skin looks plumper over time
- 86% agree skin looks more glowy/radiant over time
- 86% agree skin is visibly improved instantly & over time
- 84% agree fine lines appear minimized over time
- 85% agree skin looks more youthful over time
*Based on a consumer study.
Size: 4.6 x 1.18 x 1.18 inches; 1.0 fl. oz
Formula: Liquid
Finish: Glowy
Skin Types: Good for all skin types, including sensitive, dry, oily, combination, and mature skin
Packaging: Glass bottle with built-in precision pump
Special Features: Hydrating, Brightening, Plumping, Long-Lasting, Skin Perfecting, Blendable, Buildable, Vegan, Dermatologist-Tested, Non-Comedogenic
Complete your naturally radiant look with other products in the Maybelline Lifter family:
- Lifter Concealer for bright, hydrated under-eyes.
- Lifter Stix™ Multi-Use Face Makeup Stick to sculpt your look.
Our Promise
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Vegan
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Suitable for All Skin Types
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Allergy Tested
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Dermatologist Tested
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Suitable for Sensitive Skin
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Non-Comedogenic

A TRUE SKINCARE FOUNDATION
Lifter Plump & Glow Foundation is clinically tested to visibly improve: skin plumpness, radiance, texture, tone evenness, and overall skin quality.
POWERED BY 2% NIACINAMIDE & HYALURONIC ACID
This 90% skincare-based foundation with niacinamide and hyaluronic acid works to plump and brighten the look of skin even after makeup is removed.
LIFTER FOUNDATION WORKS INSTANTLY AND OVER TIME
After four weeks of consistent use, you can look forward to bare skin that’s noticeably plumper and brighter.
GET THE FULL LIFT
Pair Lifter Plump & Glow Foundation with Lifter Concealer and Lifter Stix™ Multi-Use Face Makeup Stick to effortlessly brighten, plump, and sculpt your face—no appointment required.MEET LIFTER PLUMP & GLOW FOUNDATION

Compare Products
Lifter Plump & Glow Foundation Makeup | ||
|---|---|---|
| Coverage | Coverage | Coverage |
| Light to Medium Buildable Coverage | Buildable Coverage | Buildable Coverage |
| Finish | Finish | Finish |
| Natural, Radiant | Matte | Luminous Matte |
| Key Benefit | Key Benefit | Key Benefit |
| Plumps + Brightens | Breathable and Lightweight | Light as Air + Transfer and Waterproof |














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