Foundation Makeup

Foundation makeup is a liquid or powder face cosmetic that helps create an even and enhanced skin tone with a dewy or matte texture. The best foundation makeup should match your skin tone and look natural. To find the right foundation color, it’s important to know whether you fall in the light, medium, or deep shade family, but you also need to understand your undertone. Whether you’re cool, warm, olive, or neutral will help you narrow down the right foundation color for you. Look to your veins to guide you– blue or purple is cool, green is warm or olive, and a blue-green combo points to neutral. Still a little confused? Head to our virtual beauty studio, which uses AI to recommend your perfect foundation shade. Yes, foundation is perfectly ok to wear every day! This is especially true if you’re wearing the correct foundation formula for your skin type and washing your face every day. Cleansing your face thoroughly with a makeup remover and cleanser that removes your foundation will prevent clogged pores, breakouts, and even signs of aging, and leave you with a healthy complexion. Fit Me Matte + Poreless Foundation is America's Best-Selling Foundation, and the Fit Me Collection is America's #1 Face Collection! Fit Me Matte + Poreless Foundation is the best foundation for oily skin, too, as its oil-free formula with micro-powders controls shine and blurs pores. It also feels ultra-lightweight and breathable, doesn’t cake or clog pores, and provides a natural, skin-like finish. Want the best long-lasting foundation? Try SuperStay Foundation, a transfer-resistant, water-resistant, and sweat-resistant foundation with up to 30-hour wear. Maybelline New York has the best drugstore foundation and the best foundation overall! The best moisturizing foundation for dry skin should be ultra-moisturizing to soothe and hydrate dry skin. Let Maybelline New York help you discover the best foundations for dry skin. Maybelline New York has lots of foundations with SPF as well as BB cream and primers with SPF, too. For the highest SPF coverage, try Dream Urban Cover Flawless Coverage Foundation with SPF 50. Fit Me Dewy + Smooth Foundation has an SPF of 20, as does our Dream Fresh BB Cream. Fit Me Matte + Poreless Mattifying Face Primer and Master Prime Primer Blur + Defend also have SPF to add extra protection! To find the best makeup for mature skin, you need to choose the right color and address texture—especially if you’re looking for the best drugstore foundation for mature skin over 60. Skin changes with age, including increased dryness, lack of bounce, and more texture. Switching up your regimen to richer, more hydrating formulations is an easy fix. Each of Maybelline New York's options offers benefits for wrinkles, dullness, texture, and age spots. Reach for our Dream Radiant Hydrating Foundation, made with Hyaluronic Acid to help plump skin, or Instant Age Rewind, our anti-aging treatment makeup for dark circles, fine lines, and age spots. Acne-prone skin? No problem! For Acne-prone skin, we recommend foundation makeup infused with Salicylic Acid to help exfoliate and remove excess oil. Let Maybelline New York help you choose the best foundation for acne-prone skin! Sensitive skin should choose a lightweight foundation that’s Dermatologist tested, allergy tested, and non-comedogenic. We recommend those with sensitive skin try Maybelline New York’s Dream Matte Mousse Foundation. This long-lasting mousse foundation glides evenly onto skin for a flawless matte finish for up to 16 hours! A great way to make foundation look smooth is to use an effective primer. Primers help create a smooth canvas for a flawless foundation look. Choose from various primers, like our color-correcting primer that blurs away skin concerns and our mattifying face primer that instantly controls shine for flawless-looking skin. Learn more about how to apply foundation! Depending on your preference, a liquid foundation can be applied with a brush and a sponge. A makeup foundation brush effectively blends in your foundation, but if you’re looking to give your complexion a more natural-looking finish, we recommend using a blending sponge. Dewy foundation creates a glowing, radiant “I just woke up like this” finish everyone wants to achieve. If you’re looking for a dewy foundation, try Fit Me Dewy + Smooth Foundation face makeup. This dewy finish foundation is formulated with Vitamin E and has smoothing concentrate, which hydrates rough patches, leaving skin with a naturally luminous finish. Depending on the formula, foundation can last a very long time! Discover SuperStay Long-Lasting Liquid Foundation, an oil-free, breathable, full-coverage foundation with up to 30-hour wear.