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THE BEST FOUNDATION FOR DRY SKIN
As the temperature drops and the indoor heating cranks up, you may be feeling cozy but your skin is paying the price. Why? The natural moisture in your skin evaporates faster than usual which makes your skin feel dry and tight, and look flaky. 'Tis the season for dry skin—getting drier by the day!
HOW TO SOOTHE DRY SKIN?
Switching up your skincare routine to gentler, more moisturizing products helps—but so does switching up your foundation. Look for cushiony, hydrating formulas packed with skin-plumping, softening ingredients like hyaluronic acid, collagen and vitamin E which will work overtime keeping skin silky throughout the day. A hydrating formula will also help smooth out any flakiness in a way ordinary foundation won't. In the market for one? We've got two super-star options to try out.
WHICH TYPES OF FOUNDATION ARE BEST FOR DRY SKIN?
FOR NORMAL TO DRY SKIN
This is a great, affordable option for anyone to try out. Ideal for normal-to-dry skin that needs medium coverage, it's made with vitamin E to soothe, smooth and hydrate any errant rough patches without feeling heavy or too rich. The coverage is sheer and buildable, and the finish is light and dewy. Customers call out its "fresh feeling" as you apply it and its easy blendability.
FOR MORE MATURE, VERY DRY SKIN
This foundation is formulated specifically for those with dry skin. Think of it as a skin-quenching liquid foundation and hydrating serum in one. It delivers up to 12 hours of constant, juicy hydration and is tricked out with incredible cushioning ingredients, like collagen and hyaluronic acid—a science-backed ingredient that makes skin look and feel youthful and hydrated. It costs a bit more, but the benefits are worth it.
ALL ABOUT THE ALL-STAR INGREDIENTS...
Vitamin E: Vitamin E is a powerhouse ingredient for skin, a hydrating anti-inflammatory. It soothes and calms skin, for a more even and clear appearance. But the benefits aren’t just visual. Vitamin E works on a cellular level, helping to heal scars and burns. It also strengthens skin's natural barrier and fights free radicals, harmful environmental stressors that you get from every day elements like sun exposure and air pollution. This benefit is especially powerful because free radicals lead to premature aging, wrinkles and sun spots. Bring it on!
Hyaluronic Acid: Don't let the name fool you. Hyaluronic acid isn't stripping or drying—in fact, just the opposite. Hyaluronic acid is a compound that occurs naturally in the skin, allowing it to maintain elasticity and lock in moisture. As we age, our body's natural hyaluronic production begins to slow: the result is your skin starts to get drier, faster. No matter your skin type, using makeup formulated with hyaluronic acid will give your skin a healthy, bouncy boost.
FOUNDATION SHADE FINDER
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