EYE MAKEUP 101

HOW EYELASH SERUM WORKS

• We equate long, full lashes with beauty— they frame your eyes and act like a mini eye-lift, widening and brightening eyes. And some people were born with thick, strong lashes, but many of us were not. Legend has it that 50's film queen Elizabeth Taylor, once dubbed the "World's Most Beautiful Woman," was born with an extra row of lashes! Consequently, she had that super-lashy look since she was a toddler.

• WHAT DOES EYELASH SERUM DO?

  You can't fight Mother Nature. But—you can buy lash serum. If you have lashes that could do with a bit more oomph, here's the skinny: Lash serums are essentially lash conditioners, which, when used regularly, make your lashes look fuller and longer by hydrating, conditioning, and strengthening them. What's more, you don't have to spend your entire paycheck to get gorgeous lashes. Affordable formulas like our sensational eyelash serum for thicker and fuller looking lashes in just 4 weeks* do the job beautifully.

• HOW DOES EYELASH SERUM WORK?

  You may notice that the lashes you have now are very different from the lashes you had 10 years ago. You're not imagining this. Over time, they can become frail and brittle just like the split ends of your hair. This can be a result of anything from the type of face cleanser you use, how hot your shower is, or your mascara of choice.

  To give your lashes mojo, add moisture! Moisture is nature's most beautifying force, and one of the keys to healthy, lustrous lashes. And that's how Lash Sensational Boosting Eyelash Serum works. It's fortified with a blend of lash conditioning ingredients to give you fuller and thicker looking eyelashes.

• HOW OFTEN SHOULD YOU USE EYELASH SERUM?

  Apply it twice a day on clean lashes. Make it part of your daily beauty routine, first thing in the morning and last thing at night.

• HOW TO APPLY EYELASH SERUM?

  Apply to dry top and bottom lashes. Make sure you get the inner and outer corner lashes too, not just the easy-to-brush center lashes. When applying for day, put it on before your mascara, letting it dry before layering on your wand of choice.