Waterproof Foundation - Water-proof Makeup - Maybelline

FACE MAKEUP 101

OUR BEST WATERPROOF MAKEUP FOR SUMMER 2021

FROM FOUNDATION TO LIPSTICK
  • Even the most expert makeup application can't fight the effects of Mother Nature. Heat, rain, mist...one minute in any of these will melt your best makeup look like ice cream at the beach! But thanks to the beauty gods, we have Waterproof Makeup.

  • In the old days, waterproof makeup, especially waterproof foundation, was a bit of a win-lose situation. It stayed in place, sure, but the formulas were often thick and goopy. We're happy to say, H20-no formulas have come a long way from those clunky origins. Expert refining and delicate formula-tinkering has resulted in products every bit as elegant and wearable as their non-waterproof counterparts, but with the built in super-power of being able to withstand water in all its forms. Read on to discover our best waterproof formulas, from waterproof foundation to waterproof eyeliner!

  • DOES WATERPROOF MAKEUP REALLY WORK?

    So, how does waterproof makeup, like our Super Stay foundation, concealer and lipstick, and our Tattoostudio eyebrow and eyeliner collections work exactly? It's all thanks to the addition of special polymers that create a water-repellent shield (a little rain coat, if you will) over the pigments and other ingredients. This clear, flexible shield will keep everything it covers in place until physically removed with cleanser and makeup remover.

  • WHEN SHOULD I WEAR WATERPROOF MAKEUP?

    Waterproof makeup is for more than just wearing in the rain. It's perfect for wearing while exercising, beaching, or when you just need a more long-wearing, all-day long look. It stands up to wear and tear brilliantly, whereas traditional formulas might tend to feel the heat and start fading or smudging.

  • DOES SETTING SPRAY WATERPROOF MAKEUP?

    Addicted to your favorite formulas and not ready to make the switch to waterproof? We’ve got a solution for that too: a few spritzes of our Face Studio Lasting Fix Setting Spray, Matte Finish over your makeup locks it all in place, so it stays fresh and vibrant for hours and leaves skin shine-free and perfectly matte.

Virtual Makeup Try On - Makeup Tool - Makeup Tips - Maybelline

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Virtual Makeup Try On - Makeup Tool - Makeup Tips - Maybelline
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