MAYBELLINE NEW YORK PRESENTS: OUR BEST WATERPROOF MAKEUP

• Even the most expert makeup application can't fight the effects of Mother Nature. Heat, rain, mist...one minute in any of these will melt your best makeup look like ice cream at the beach! But thanks to the beauty gods, we have Waterproof Makeup.

• In the old days, makeup that was waterproof, especially waterproof foundation, was a bit of a win-lose situation. It stayed in place, sure, but the formulas were often thick and goopy. We're happy to say waterproof formulas have come a long way from those clunky origins. Expert refining and delicate formula-tinkering have resulted in products as elegant and wearable as their non-waterproof counterparts but with the built-in super-power of being able to withstand water in all its forms. Read on to discover our best waterproof makeup, from waterproof concealer to waterproof lipstick and more!

• DOES WATERPROOF MAKEUP REALLY WORK?

  So, how does waterproof makeup, like waterproof foundation makeup, concealer and lipstick, and our Tattoostudio eyebrow and eyeliner collections work precisely? It's all thanks to the addition of special polymers that create a water-repellent shield (a little raincoat, if you will) over the pigments and other ingredients. This clear, flexible shield will keep everything it covers in place until physically removed with cleanser and makeup remover.

• WHEN SHOULD I WEAR WATERPROOF MAKEUP?

  Waterproof makeup, like the best waterproof foundation or waterproof mascara, is for more than just wearing it in the rain. It's perfect for wearing while exercising, beaching, or when you just need a more long-wearing, all-day-long look. It stands up to wear and tear brilliantly, whereas traditional formulas might tend to feel the heat and start fading or smudging.

• DOES SETTING SPRAY WATERPROOF MAKEUP?

  Addicted to your favorite formulas and not ready to switch to waterproof? We’ve got a solution for that too! Try a few spritzes of our Face Studio Lasting Fix Setting Spray, Matte Finish over your makeup, locks it all in place so it stays fresh and vibrant for hours and leaves skin shine-free and perfectly matte.

• HOW TO REMOVE WATERPROOF EYELINER?

  Remove waterproof eyeliner & mascara with an effective eye makeup remover. Explore Maybelline New York’s collection of removers like Expert Eyes Moisturizing Eye Makeup Remover, a moisturizing formula that gently washes away waterproof mascara and eye makeup.

• IS THERE A WATERPROOF EYEBROW GEL?

  Eyebrow gels help give you the perfect eyebrow look, and we’re happy to report that, yes, there is a waterproof eyebrow gel! Try TattooStudio Tinted Waterproof Eyebrow Gel, an award-winning waterproof eyebrow makeup that creates a fuller-looking definition that lasts for days.