Even the most expert makeup application can't fight the effects of Mother Nature. Heat, rain, mist...one minute in any of these will melt your best makeup look like ice cream at the beach! But thanks to the beauty gods, we have Waterproof Makeup.
In the old days, waterproof makeup was a bit of a win-lose situation. It stayed in place, sure, but the formulas were often thick and goopy. We're happy to say, H20-no formulas have come a very long way from those clunky origins. Expert refining and delicate formula-tinkering has resulted in products every bit as elegant and wearable as their non-waterproof counterparts, but with the built in super-power of being able to withstand water in all its forms.
Winner of Allure's 2018 Best of Beauty Award, our lightweight Super Stay Full Coverage Foundation delivers an ultra-transforming effect for up to 24-hours and holds up to weather and water. Added perk: it's oil-free and doesn't clog pores!
This genius lightweight, full coverage concealer is designed to erase dark circles under eyes for up to 24 hours. It’s totally waterproof and brilliantly resistant to smudging and transferring.
A waterproof face powder, you say? Seems impossible! But our Super Stay Full Coverage Powder stays put for up to a 16-hour stretch. It’s super-pigmented and high coverage, and goes on creamy before shifting into a perfect matte finish. Use alone or over your liquid foundation!
Our super-popular lash lifting mascara works just as well in waterproof formula! In fact the waterproof polymers further enhance the lash-lifting effect and will keep you looking wide-eyed and lovely, even in the rain.
Nobody wants brows that melt off in the pool! This richly-pigmented matte pomade perfectly sculpts full, natural-looking brows that stay put for up to 24 hours.
We’re extra-proud of this innovation—our first ever semi-permanent liquid eyeliner! It glides on easily and precisely, like any other liquid liner, but then give it 20 seconds to set and dry and it won’t move for up to 36 hours, come rain, come heat, come whatever. It’s just the best!
It’s called Matte Ink for a reason! Once on, this ultra-pigmented liquid lipstick will not budge, even through the shower. Its applicator is shaped like an arrow so you can precisely fill in your pout with over 35 bold lipstick shades.
So, how does waterproof makeup, like our Super Stay foundation, concealer and lipstick, and our Tattoostudio eyebrow and eyeliner collections work exactly? It's all thanks to the addition of special polymers that create a water-repellent shield (a little rain coat, if you will) over the pigments and other ingredients. This clear, flexible shield will keep everything it covers in place until physically removed with cleanser and makeup remover.
Waterproof makeup is for more than just wearing in the rain. It's perfect for wearing while exercising, beaching, or when you just need a more long-wearing, all-day long look. It stands up to wear and tear brilliantly, whereas traditional formulas might tend to feel the heat and start fading or smudging.
Addicted to your favorite formulas and not ready to make the switch to waterproof? We’ve got a solution for that too: a few spritzes of our Face Studio Lasting Fix Setting Spray, Matte Finish over your makeup locks it all in place, so it stays fresh and vibrant for hours and leaves skin shine-free and perfectly matte.
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