Define-A-Lash® Lengthening Washable Mascara
Define-A-Lash® Lengthening Washable Mascara
Zero-clump length defined like never before. $ 10.99
Define-A-Lash® Lengthening Washable Mascara
Zero-clump length defined like never before. $ 10.99
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Define-A-Lash® Lengthening Washable Mascara gives definition and shape for longer-looking lashes.
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Review Highlights
Average rating for this product: 4.0 out of 5 stars
Rating Distribution(275 reviews)
140 reviews with 5 star rating.
61 reviews with 4 star rating.
34 reviews with 3 star rating.
17 reviews with 2 star rating.
23 reviews with 1 star rating.
36 out of 52 (69%) of reviewers would recommend this product to a friend.
Ratings & Reviews
Average Customer Ratings
Quality of Product, 3.8 out of 5
Value of Product, 3.5 out of 5
Customer Images and Videos
Filter Reviews
- effect on lashes
- satisfaction
- length
- purchase
- price
- lengthening
- eyelashes
- definition
Rating
Age
Gender
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Skin Tone:
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Locale
1 to 8 of 275 Reviews .
1 – 8 of 275 Reviews
Most Recent
Review 1
Votes 0
Age55 to 64
2 out of 5 stars.
Smell is very strong
a month ago
This was the best mascara I used for years, and the past 2 times I purchased it the smell is so bad I just couldn't use it, the smell lasted ALL DAY, Don't know if the formula changed it did happen with another Maybelline mascara too, The Brush is great, I wish it didn't smell.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 1.0 out of 5
Response from Maybelline:
a month ago
Consumer Care Center
Hi there! We truly value your years of loyalty to our Define-A-Lash Lengthening Washable Mascara and are so glad to hear you still love our iconic brush. We are so sorry to hear about your experience with the scent in your recent purchases, and we want to assure you that the safety and quality of our products are always our top priorities. We have shared your feedback directly with our quality and safety teams for a thorough review. We invite you to explore our other mascara options to find a comfortable formula that is perfect for your lash goals and keeps your routine feeling absolutely sensational! XO
Review 1
Votes 0
Age25 to 34
1 out of 5 stars.
Changed Formula Causes Eye Stinging
a month ago
I’ve been using Maybellines Define-a-lash mascara since high school. It’s been my go to mascara for over 15 years. Recently I’ve noticed that throughout the day I’ll have a light burning/stinging feeling in my eye. And I was wondering if it was because the mascara had gone through a recent formula change. I looked it up and it has. So whatever ingredients are now being used in this mascara are causing my eyes to burn and I’m unfortunately going to have to switch and find a new mascara. I’m really sad because this has been my favorite mascara for such a long time.
Helpful?
Response from Maybelline:
a month ago
Consumer Care Center
Hello! We're so sorry to hear about the experience you had with our Define A Lash Lengthening Washable Mascara. We'd like to speak with you directly. Please call us at 800-944-0730 and provide the case number 46960779. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
Review 1
Votes 0
Age35 to 44
GenderFemale
Skin Tone:Light
Eye Color:Brown
Hair Color:Medium Brown
5 out of 5 stars.
Best waterproof for hard work
3 months ago
love the flexibility in the brush. I also really wish I could find the waterproof version!!
Yes, I recommend this product.
Helpful?
Quality of Product, 4.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Vote 1
Age45 to 54
GenderFemale
Skin Tone:Light
Eye Color:Brown
Hair Color:Light Brown
1 out of 5 stars.
Bring Waterproof Back
3 months ago
I love this mascara in WATERPROOF before it was discontinued. Why does this keep happening? I finally find a dependable product and it gets discontinued.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 3.0 out of 5
Response from Maybelline:
2 months ago
Consumer Care Center
Hello! Thank you for sharing your love for our Define-A-Lash Lengthening Waterproof Mascara. We truly understand how frustrating it is when a dependable favorite is discontinued, and we have shared your feedback regarding its disappearance with our team for future consideration. While formula and product updates can happen as we bring the latest innovations to our collection, we appreciate your loyalty and invite you to explore our Lash Sensational Sky High Waterproof Mascara for limitless length and definition. We hope you find a new Maybelline favorite to love! XO
Review 1
Votes 0
Age55 to 64
5 out of 5 stars.
My Favorite
5 months ago
Best mascara and I've tried many. Gives me lots of length.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Vote 1
Age55 to 64
1 out of 5 stars.
Horrible Formula Change
5 months ago
This used to be my Favorite mascara & I have been a loyal customer for many years. It has recently gone through a horrible formula change & is not packaged as Washable Waterproof. It no longer goes on smoothly & constantly clumps & flakes off my lashes. I have now switched brands to another reliable Washable Waterproof and even tossed all my extra Define-A-Lash mascara that were unopened. Why on earth would the formula be changed on a previously amazing product??
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Maybelline:
4 months ago
Consumer Care Center
Hi there! Thank you for reaching out about our Define A Lash Lengthening Washable Mascara. It is possible minor changes were made to the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Review 1
Vote 2
Age55 to 64
3 out of 5 stars.
New Formula Clumps and Sticks
7 months ago
Posting in hopes Maybelline will reformulate. This has been my go-to for years as it defined my fine eyelashes without clumping. It seems like there has been a recent formula change because it does now clump on my lashes and sticks on them long after I thoroughly wash my face. I image that Maybelline reformulated to use healthier ingredients, but sadly the performance of the product has suffered.
Helpful?
Response from Maybelline:
6 months ago
Consumer Care Center
Thank you so much for being such a loyal fan of ours over the years! We truly value your feedback, and we’re so sorry to hear that your go-to favorite isn't performing the way it used to.
While we’re always looking for ways to improve our products, we hate to hear that clumping and removal have become an issue for you. We will definitely share your comments with our team, as hearing from long-time users like you is how we ensure our products stay top-notch. We hope we can win you back soon! 💖✨
Review 1
Votes 0
Age18 to 24
Eye Color:Brown
5 out of 5 stars.
Gorgeous
11 months ago
I bought this on a whim, as someone who always goes for lengthening mascaras over volume. I was not expecting it to be this good. I get compliments every few days about how pretty my eyes look. It can also curl your lashes, especially if you use a primer beforehand. It can also make a nice cat or fox eye look. I will keep rebuying, my favorite!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
1 – 8 of 275 Reviews
Ratings & Reviews
Average Customer Ratings
Quality of Product, 3.8 out of 5
Value of Product, 3.5 out of 5
Customer Images and Videos
Filter Reviews
- effect on lashes
- satisfaction
- length
- purchase
- price
- lengthening
- eyelashes
- definition
Rating
Age
Gender
Skin Type:
Skin Tone:
Eye Color:
Hair Color:
Locale
9 to 38 of 275 Reviews .
9 – 38 of 275 Reviews
Most Recent
Boston, Ma
Review 1
Vote 1
Age35 to 44
GenderFemale
Skin Tone:Light Medium
Eye Color:Brown
Hair Color:Light Brown
5 out of 5 stars.
Best mascara! Please don’t D/C !!
a year ago
Been using this mascara for over 15 years! When I try different ones they are never like this one. Always smooth application with no clumps ! Lashes lengthened instantly.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Review 1
Votes 2
Age55 to 64
2 out of 5 stars.
Formula Change?
2 years ago
I have been using Define-A-Lash Washable Very Black for many many years. I change to a new tube every two weeks because of eye sensitivity. I absolutely loved it. BUT over the last several months this mascara does not go on as smoothly as it once did. It clumps more and it is also flaking. I never had this issue before. Did you change the formula? I am very sad and discouraged.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 3.0 out of 5
Response from Maybelline:
2 years ago
Consumer Care Center
Hello REK1! Thank you for reaching out about our Define-A-Lash®. We are sorry to hear that this product did not leave you with the results in which you expected. We thank you for giving this product a try as we will be passing on your comments to others in our team. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing.
Review 1
Votes 2
Age25 to 34
GenderFemale
Skin Tone:Light Medium
Eye Color:Green
Hair Color:Light Brown
5 out of 5 stars.
BEST. MARCARA. EVER.
2 years ago
Maybelline please NEVER STOP making this product! I’ve been using it since 2008 and I would be devastated without it! It dries really firm, lets you sculpt your lashes into strands or groups, and holds your lashes’ shape after you curl them. It washes off easily but doesn’t flake or leave a residue if you touch your lashes. Pure magic.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
9 – 38 of 275 Reviews
Questions
1 - 10 of 10 Questions
Q: The wand/brush won’t go back into the tube the last four tubes that I have bought after two uses. The wand is kept free of buildup and I have tried scraping out the inside opening of the tube to open it up more to no avail.
a year ago1 Answer
- A: Hey! We're sorry to hear your having trouble with your Define A Lash Lengthening Washable Mascara. We'd like to help. Give us a call at 800-944-0730 and provide case number 40478049. Our customer service team is available Monday through Friday, 9:00 am to 5:30 pm ET. Talk soon!a year agoHelpful?
Q: Why isn't there a brownish-black available? And, will there be? I love this mascara, but, unfortunately, will have to start trying other brands because the black is too harsh. Thank you. And, hope to see brownish-black available soon!
8 years ago1 Answer
- A: Hey There! We are sorry to inform you that the Define-A-Lash Volume - Waterproof has been discontinued. We know how frustrating it is when your go to product is no longer available. Feedback from our consumers are important and we will pass your comments along to the team. We suggest trying our Great Lash Mascara in the shade Brownish Black. We hope you give it a try and love it!6 years agoHelpful?
Q: Good Day, I have been using Define-A-Lash lengthening washable mascara since it was launched in South Africa. Currently it is not available anywhere in the Western Cape Region, Mosselbay, are code: 6500. Please advise if this was replaced at all?
8 years ago1 Answer
- A: Hey There! Our products are available worldwide but vary country to country. You have reached the USA page and we only have information on products sold in the US. You will need to contact the Maybelline in your country for the best assistance.6 years agoHelpful?
Q: This is my favorite mascara. Lately, I haven't been able to wear it due to allergic reactions to it. I cannot tell from the ingredient list, if it has latex or not. I tried a different Maybelline mascara and had the same results. Does it contain latex
8 years ago1 Answer
- A: Hi there! Thank you for your interest in our Define-A-Lash Lengthening Washable Mascara. When it comes to allergies or an intolerance, we recommend bringing the ingredient label to your doctor for full revision. If you have any further questions, feel free to give us a call!6 years agoHelpful?
Q: Should my brand new, never used Define-A-Lash lengthening mascara brush be bent at a 45degree angle? It’s floppy, not curved. Can’t see how this product gets such good reviews. There’s no way to apply it. Quality control anyone?
6 years ago1 Answer
- A: Hey There! Oh no thats not right! Thank you for sharing your experience with our Define-A-Lash Lengthening Washable Mascara. We would love to further assist you and making this right! Please call our toll free number 800-944-0730 M-F 9:00 am - 5:30 pm ET. We look forward to speaking to you XOXO6 years agoHelpful?
Q: I’m dissatisfied with maybelline, define a lash, 801 very black. Please give me info on how to contact maybelline’s customer service.
7 years ago1 Answer
- A: Hi Sandy! Thank you for reaching out. We are sorry to hear that our Define-A-Lash mascara did not meet your expectations and we'd love to speak with you further on the issue. You can give us a call at 800-944-0730 Monday-Friday 9am-5:30pm EST and use reference number 05130703. We look forward to assisting you with this further.7 years agoHelpful?
Q: Hi, I'm having a hard time finding my favorite go-to washable mascara - Define a Lash in Black. I just did a search on CVS's website and didn't see it. I haven't gone all over looking, as I really don't have time, especially if you've discontinued it.
8 years ago1 Answer
- A: Hi there! Our Define-A-Lash Lengthening Mascara is still available in Very Black. We suggest using our product locator function on our site to enter your zip code and find it at retailers in your area. We hope this helps!8 years agoHelpful?
Q: Is the volume version of this discontinued?
8 years ago1 Answer
- A: Hi rebeccafunaro! This product has been discontinued. We recommend trying out some of our other volume mascaras such as our Colossal Volum' Express!8 years agoHelpful?
Q: Has the waterproofing version of this been discontinued? If so, why?
9 years ago1 Answer
- A: Hi Charlee! We're sorry to say, the Define-A-Lash Lengthening Waterproof Mascara mascara was discontinued at the end of last year and is no longer available. As consumers ourselves, we understand how disappointing it can be when a favorite product or shade is no longer offered. We apologize for any inconvenience this may cause you. Other than the washable version of the Define a Lash, the closest mascaras we currently offer are the Lash Stiletto Waterproof and the Lash Sensation Luscious Waterproof; https://www.maybelline.com/eye-makeup/mascara/lash-sensational-luscious-waterproof-mascara https://www.maybelline.com/eye-makeup/mascara/lash-stiletto-ultimate-length-waterproof-mascara9 years agoHelpful?
Q: Is this mascara oil free?
9 years ago1 Answer
- A: Hi there! We're sorry but you have reached the US Maybelline page. We only have information on products available in the US as our products vary country by country. In the States, our Define-A-Lash mascara does not claim to be oil-free. A review of the ingredients is written on the packaging or on our Maybelline website. For further assistance or inquiries, we suggest reaching out to Maybelline in Canada. We hope this helps!9 years agoHelpful?